Vietnam Cards and Payments - Opportunities and Risks to 2026

Abstract

GlobalData's 'Vietnam Cards and Payments - Opportunities and Risks to 2026' report provides detailed analysis of market trends in the Vietnamese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, direct debits, credit transfer, and cheques during the review-period (2018-22e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

This report provides top-level market analysis, information and insights into the Vietnamese cards and payments industry, including -

• Current and forecast values for each market in the Vietnamese cards and payments industry, including debit and credit cards
• Detailed insights into payment instruments including cards, direct debits, credit transfer, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Vietnamese cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Vietnamese cards and payments industry.

Scope

• Amidst the increasing adoption of mobile devices, the growing popularity of e-commerce, and the need for contactless payments, alternative solutions such as FacePay, VoicePay, and ChatPay are rising in popularity. Several major banks and fintech companies have introduced biometric payment options, allowing customers to make transactions using their face or voice as authentication. For instance, OCB introduced FacePay in its digital banking app OCB OMNI in June 2022, allowing customers to make payments by scanning their faces. In October 2022, TPBank launched ChatPay, a method of transferring money on a messaging or chatting platform, and VoicePay, a payment solution that allows users to pay by voice, through its mobile app.
• To facilitate non-cash payments in the country, in June 2021 the National Payment Corporation of Vietnam (NAPAS), in partnership with 14 banks, launched the universal QR code VietQR and the Napas247 Quick Money Transfer service. Users with an account at participating banks can easily create a personal QR code on their bank's mobile banking app or at the VietQR.net website. SMEs and online sellers can create a VietQR code to receive money from the sender in a simple and convenient manner. Additionally, the Napas247 Quick Money Transfer service allows customers to transfer money from their bank account to another bank account in the NAPAS network by scanning the QR code of the receiver.
• Alternative payments are gaining prominence in the country, with a number of international and domestic payment methods being offered. Google Wallet launched in the country in November 2022, allowing users to make in-store, online, and in-app payments. In addition to payments, Google Wallet enables users to store cards, tickets, passes, keys, and IDs. Google Wallet has been launched for Visa card holders in Vietnam and is supported by ACB, Sacombank, Shinhan Bank, Techcombank, TPBank, Vietcombank and VPBank.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Vietnamese cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Vietnamese cards and payments industry.
• Assess the competitive dynamics in the Vietnamese cards and payments industry.
• Gain insights into marketing strategies used for various card types in Vietnam.
• Gain insights into key regulations governing the Vietnamese cards and payments industry.