Business of Soccer Front-of-Shirt Deals - Rest of the World

A complete overview of the FOS market across 15 top professional soccer leagues outside of Europe. The report takes a closer look at each of the league landscapes individually, identifying the key brands in each market. It also takes a look at the value of each team deals, cumulating with a breakdown of league averages.

China and the United States are the most financially lucrative markets, with Mexico, Argentina and Brazil just behind. The financial services sector is the most prominent, though there is still a large presence of gambling brands, the second most prominent across the leagues. Teams in these leagues tend to rely on the home market for shirt sponsorship, with 81.78 per cent of all deals related to these type of partnerships.

An in-depth, valued breakdown of all deals across the 15 leagues looked at. A brand breakdown to understand the position of each leagues and brands position in the market.

Scope

• Europe remains the biggest, most poplar and most commercial landscape in soccer however there are a number of big markets outside of this continent.
• This report takes a closer look at these markets. From the biggest and most popular to those that are continuing to grow in prominence and stature on the global stage.

Reasons to Buy

• The report gives an detailed and in-depth overview of the FOS landscape across most of the world. It offers an insight into soccer beyond Europe and illustrates in which markets brands are investing in and to what extent.