Business of Soccer Front-of-Shirt Deals - Rest of the World

Abstract

GlobalData explores the global soccer front-of-shirt market outside of main properties in Europe. This explores 15 different leagues across North America, South America, Africa, Asia, Australia and the Middle East. Whilst much of the attention in global soccer if paid to the action and commercial dealings in Europe, this report separates the rest of the biggest leagues in what is described as the most popular sport in the world. It breaks down each team deal in each league individually and explores trends in the market and helps understand brand strategy and insight.

Palmeiras' shirt deal with Crefisa serves as the biggest deal outside of Europe as the Brazilian league highlights the value of the market. The financial services and gambling industries are the most prominent shirt partners despite the growing restrictions of betting brand deals around the world. There are some serious growth commercial markets in the world of soccer, notably Saudi Arabia where huge money is being invested in the domestic product.

A clear breakdown of individual leagues and teams to help create a clear understanding of the current landscape. Exploring all leagues from various different regions and continents. A full list of estimated ad reported values linked to each team deal. A clear breakdown of how the brands themselves view the market outside of Europe.

Scope

• The idea behind this report is to offer greater context to how commercial soccer is outside of the biggest markets in Europe. It highlights and compares some of the biggest deals on the planet and helps identify the current trends and market thinking. It also helps identify how the brands strategize and target soccer leagues outside of Europe, and helps understand what happens in markets where there is less global interest in the domestic soccer league.

Reasons to Buy

• Soccer is the biggest sport on the planet and this report offers a truly international picture of the front-of-shirt landscape. It breaks down the deals by teams, leagues and brands to truly uncover what active deals are in the market in 2023.