PUBLISHER: GlobalData | PRODUCT CODE: 1244066
PUBLISHER: GlobalData | PRODUCT CODE: 1244066
GlobalData explores the commercial landscape of the competitive world of online gaming, taking a deeper look at the sport at the top level and going deeper into specific games, tournaments, teams and players to provide a deep understanding of the sports ecosystem. Esports has burst into mainstream popularity over the past few years and that popularity is not wavering, with the global interest set to continue to grow even more in the next decade.
The biggest global markets in regard to popularity and overall growth would be the national markets within Southeast Asia and the Middle East. Mobile gaming is at the heart of the continues growth in smaller global markets, offering a cheaper means for gamers to get involved and follow competitive esports. Betting brands continue to push their presence in the esports sponsorship, eager to advertise their offerings to the youthful sports demographic.
A clear and in-depth look at the key commercial entities linked to the teams, publishers, athletes and tournaments themselves, including social media, viewing figures, and key sponsorship deals. Key breakdowns made throughout each section of the report which offers key understanding and analysis of the entire ecosystem, with a breakdown of the current standing of esports in different global markets.