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PUBLISHER: GlobalData | PRODUCT CODE: 1244077

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PUBLISHER: GlobalData | PRODUCT CODE: 1244077

Key Consumer Trends to Watch in 2023

PAGES: 29 Pages
DELIVERY TIME: 1-2 business days
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Key consumer trends in 2023 will revolve around a value-for-money mindset, healthy living and the desire for greater control.

Each year, GlobalData identifies the most impactful consumer trends for the year ahead.


  • Second hand platforms have transformed fashion, and have the potential to expand into personal care.
  • More consumers will embrace upcycling and creative use of byproducts to combat food waste.
  • The pursuit for healthier alternatives to indulgences such as red meat and alcohol will gather speed.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Product Code: GDCS220001WP

Table of Contents

Table of Contents

1. Value for money mindset

  • Pack size polarization
  • Buying local
  • Skimpflation
  • Thoughtful indulgence
  • Second chances
  • Maximum efficiency, minimum effort
  • Waste watching

2. Health in focus

  • Health hacks
  • Conscious food swaps
  • Prioritizing self-care
  • Guided health

3. Consumers in control

  • Repertoire shopping
  • Check the label
  • DIY everything
  • Me time
  • Planned impulse

4. The new normal in 2023

5. Appendix

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Jeroen Van Heghe

Manager - EMEA



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Manager - Americas


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