Abstract
This report provides an overview of current make-up scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
The global make-up sector was valued at $53.6 billion in 2022 and is forecast to record a CAGR of 5% during 2022-27, to reach $68.5 billion in 2027. Asia-Pacific represented the largest region in the industry in 2022, with a value share of 36.4%, followed by the Americas with 35.9%. In 2022, face make-up was the largest category, accounting for 37.4% of overall global value sales, followed by eye make-up (26.8%). Among all the categories, nail make-up is set to record the fastest CAGR at 5.4%, during 2022-27. The make-up sector in Middle East and Africa is forecast to record the fastest value CAGR over the forecast period at 13%. The top five companies in the global make-up sector together accounted for a value share of 41.5% in 2022. L'Oreal was the leading company with a value share of 20.9%, followed by Estee Lauder and Shiseido Company with 9.5% and 4%, respectively. In 2022, other leading companies, Coty, and Natura & Co, accounted for value shares of 4% and 3.1%, respectively.
With growing concerns around skin and body health among consumers, there has been an increase in demand for natural and clean ingredients in make-up products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating make-up products using naturally sourced and safer ingredients. The make-up industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.
Scope
- This report brings together multiple data sources to provide a comprehensive overview of the global make-up sector. It includes analysis of the following -
- Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth influences, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
- Change in consumption: Provides an overview of shifts in the consumption of the overall health and beauty industry, including make-up products, over 2017-27 at global and regional levels.
- High-potential countries*: Provides risk-reward analysis of the top 10 high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
- Country and regional analysis: Provides a deep-dive analysis of the top 10 high-potential countries, covering value growth during 2022-27, consumer demographics, and key trends. It also includes the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
- Competitive landscape: Provides an overview of leading brands at global and regional levels. This section is followed by an analysis of the product profile, country-level presence, market share, and growth/decline of private labels in each region.
- Key distribution channels: Provides analysis of the leading distribution channels in the make-up sector in 2022. It covers "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, parapharmacies/drugstores, chemists/pharmacies, convenience stores, department stores, e-retailers, health & beauty stores, hypermarkets & supermarkets, and other retailers.
- Packaging analysis: The report provides an analysis of the percentage share (in 2022) and growth (during 2017-27) of various pack materials, pack types, closures, and primary outer types based on volume sales of make-up products.
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates