PUBLISHER: GlobalData | PRODUCT CODE: 1291737
PUBLISHER: GlobalData | PRODUCT CODE: 1291737
This report provides an overview of the Europe duty-free retailing which includes Market & Category Expenditure and Forecasts, Trends, and Competitive Landscape
Europe's duty-free market recovered significantly in 2022 and is expected to grow further, mainly driven by the rise in foreign tourist arrivals
Focus on customer convenience and personalized offerings will be prioritized
In-store customer experience is the focus
Heinemann remained the largest player in 2021; it aims to retain its market position by being relevant to shoppers
The European duty-free market surged 63.3% in 2022 to $9.5 bn from $5.8 bn in 2021 as people again began to move freely, with the strong US Dollar compared to European currencies also encouraging travelers from the US to visit Europe.
Duty-free retailers are focusing on improving the shopping experience for consumers by enhancing convenience. They have begun offering online ordering and click-and-collect services.
From visually attractive store designs and localized product assortments, retailers are investing in enhancing their in-store customer experiences.
Heinemann, the largest duty-free player in Europe, has prioritized novelty and sustainability to design its product assortment.