Business of the Argentine Primera Division - Property Profile, Sponsorship and Media Landscape

Abstract

A complete overview of the commercial landscape of the 2023 Argentine Primera Division season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

TNT Sports, Fox Sports, TV Publica and ESPN all have media rights to show Argentine Primera Division matches in Argentina for this year's season. Fox Sports have the longest media rights contract with the league having agreed a 10-year deal to broadcast matches across Argentina. TV Publica are the only network providing the Argentinian public with free-to-air access to watch Argentine Primera Division games. The average price of an annual Argentine Primera Division sponsorship deal for the current season is $5.2 million.

The league has four deals in place that GlobalData estimates to be each worth over $4 million annually: with Binance, Banco de la Nacion Argentina, YPF and Quilmes. The most recent deal the Argentine Primera Division has agreed is with the Argentinian sports betting company, Bplay, a one-year deal worth $3 million annually.

The commonest length of deal that brands have agreed with the Argentine Primera Division is for one year. GlobalData estimates that River Plate will receive the most from sponsors across the 2023 season. Club Atletico Tigre are estimated to receive the smallest income from sponsorship partners according to GlobalData. The financial services sector is the most prominent with 49 deals across the Argentine Primera Division teams. Boca Juniors have the largest annual deal in place of all the teams in the competition. The club's kit supplier sponsorship deal with adidas is worth $101 million annually.

A detailed overview of the commercial landscape from the Argentine Primera Division's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

• The report looks to offer a detailed insight into Argentina's premier football division. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

• The report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.