PUBLISHER: GlobalData | PRODUCT CODE: 1327398
PUBLISHER: GlobalData | PRODUCT CODE: 1327398
The UK toys & games report offers a comprehensive insight into the toys & games market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.
In 2022, the market declined 3.2% and the outlook in 2023 remains bleak, with the sector forecast to decrease by 0.4% this year. This is driven predominantly by the cost-of-living crisis deterring less essential spending, particularly among adults that purchase toys & games for themselves. While it will certainly be difficult for parents to limit toys & games purchases for their children, especially in the lead-up to Christmas and birthdays, we do expect that many will look to trade down to cheaper brands or retailers to save money, both value and volumes within the toys & games market are anticipated to be in decline in 2023.