PUBLISHER: GlobalData | PRODUCT CODE: 1327398
PUBLISHER: GlobalData | PRODUCT CODE: 1327398
United Kingdom (UK) Toys and Games Market Size and Forecast by Categories, Key Trends, Revenue Share, Consumer Attitudes and Major Players to 2027
Abstract
The UK toys & games report offers a comprehensive insight into the toys & games market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.
In 2022, the market declined 3.2% and the outlook in 2023 remains bleak, with the sector forecast to decrease by 0.4% this year. This is driven predominantly by the cost-of-living crisis deterring less essential spending, particularly among adults that purchase toys & games for themselves. While it will certainly be difficult for parents to limit toys & games purchases for their children, especially in the lead-up to Christmas and birthdays, we do expect that many will look to trade down to cheaper brands or retailers to save money, both value and volumes within the toys & games market are anticipated to be in decline in 2023.
Scope
- Toys & games market to decline -3.2% in 2023 as consumers cut back discretionary spend.
- Amazon remains the market leader in 2023, despite a decline in market share as online sales fall.
- Soft toys was the most popular category for toys & games purchases in 2023.
Reasons to Buy
- Using our five year forecasts to 2027, learn which subcategories in the toys & games market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of toys & games purchases, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential.
- Use our in-depth analysis of the challenges faced by key retailers in the sector in order to understand how to steal shoppers and market share.
Table of Contents
Table of Contents
Executive summary
- UK toys & games market to return to growth in 2024 as online sales bounce back
- Amazon set to retain market dominance but supermarkets and discounters remain a significant threat
- Soft and construction toys to see the highest value growth between 2022 and 2027
KEY TRENDS
- Market drivers
- Market inhibitors
- Key Trends: Older consumers fueling growth in the toys & games market
- Key Trends: Embracing experiences will help to keep footfall flowing
- Key Trends: Rising inflation forces toy specialist to join forces with competitors
- Key Trends: Digital natives will drive online toys & games penetration into 2027
- Key Trends: Potential films to impact the market
- Strategies for success
MARKET SIZE AND FORECASTS
- Five year growth 2017-2027
- Market size, 2017-2027
CATEGORY PERFORMANCE AND FORECASTS
- Key category trends
- Top toys & games categories
- Market by category %, 2017-2027
- Category segment value and forecast, 2022 & 2027
CHANNEL PERFORMANCE AND FORECASTS
- Online market, 2017-2027
- Channel growth, 2017-2027
- Market by channel, 2022 and 2027
- Channel value and forecast, 2022 and 2027
- REVENUE AND MARKET SHARES OF TOP 10 PLAYERS
- Top 10 Uk Toys & Games retailers, 2022
- Market shares of the top 10 retailers
- Top 20 most visited and purchased from retailers for Toys & Games, 2022
- Toys & Games competitor overlap, 2022
- COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS
- Smyths
- The Entertainer
- Amazon
- Hamleys
LEGO
- Games Workshop
- The Discounters
- The Big Four
CONSUMERS
- Key consumer trends
- Toys & Games penetration and profile
- Toys & Games category penetration
- Toys & Games channel usage
- Toys & Games fulfilment methods
- Toys & Games purchase location
- Toys & Games purchase frequency
- Toys & Games consumer drivers
- Toy purchasing habits for gifts
- Toys purchased from supermarkets
- Where are consumers purchasing toys
- Consumer drivers
- METHODOLOGY, DEFINITIONS AND CONTACTS
