PUBLISHER: GlobalData | PRODUCT CODE: 1345185
PUBLISHER: GlobalData | PRODUCT CODE: 1345185
Middle East and Africa (MEA) Health and Beauty Market Analysis to 2027
Abstract
Global Health & Beauty industry was valued at $475 billion in 2022 and is forecast to reach $598 billion in 2027, recording a CAGR of 4.7% during 2022-27. The Middle East and African health & beauty industry is forecast to record the fastest CAGR of all regions at 12.3%, growing from $28.5 billion in 2022 to $50.7 billion in 2027. Fragrances was the largest sector in the Middle East and African health & beauty industry in 2022, accounting for value sales of $6 billion (20.9% of the overall regional health & beauty industry).
Based on the relative performance of countries on multiple metrics, Saudi Arabia, Iran, the UAE, and Nigeria were shortlisted as high-potential countries, primarily due to their large health & beauty industry sizes, projected high value growth rates, and projected rising per capita value levels. Among these high-potential countries, Saudi Arabia accounted for the largest market share of the health & beauty industry in 2022, in value terms, while Iran registered the highest volume share. Regarding growth, Iran is expected to register the fastest value CAGR during 2022-27, at 27.5%.
Flexible packaging was the most used pack material in the Middle East and Africa health & beauty industry in 2022, accounting for a 47.1% volume share. It was followed by rigid plastics with a 41.4% share. Bottle was the most used pack type, boasting a volume share of 25.7%. The most used closure type was the flip/snap top, with a volume share of 19.4%, while carton - folding was the most utilized primary outer type in 2022, with a volume share of 28.5%
The overall health & beauty industry in the Middle East and Africa region is fragmented, with the top five companies-Unilever, L'Oreal, Procter & Gamble, Beiersdorf, and Arabian Oud-together accounting for 28.9% of overall value sales in 2022. Unilever held the highest share at 9%, followed by L'Oreal at 6.9%. Collectively, private label products held a 0.4% value share, with presence in all sectors, except fragrances and haircare.
The report "Middle East and Africa (MEA) Health and Beauty Market Analysis to 2027" provides an overview of current health & beauty industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
With growing concerns around health among consumers, there has been an increase in demand for natural and plant-based ingredients in health & beauty products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating health & beauty products using naturally sourced and safe ingredients.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Middle East and African health & beauty industry, analyzing data from 23 countries in the region. It includes analysis on the following -
- Market environment: Includes industry size, market size, and growth analysis by sectors.
- High-potential countries' analysis: Indicates changing share of value consumption of various health & beauty products by sectors across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success stories: This section features some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
- Competitive environment: Provides an overview of leading companies in the Middle East and Africa region, besides analyzing the growth of private labels in the region.
- Distribution analysis: Provides analysis on the leading distribution channels in the Middle East and African health & beauty industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; health & beauty stores; e-retailers; "dollar stores", variety stores & general merchandise retailers; and others - parapharmacies/drugstores, cash & carries and warehouse clubs, vending machines, and other retail channels.
- Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of health & beauty.
- Challenges and future outlook: Provides the challenges and outlook pertaining to the Middle East and African health & beauty industry.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
Table of Contents
- Executive Summary
Part 1: Market Environment
- Market Size Analysis - The Middle East and Africa Compared with Other Regions
- Value and Volume Growth Analysis by Region
- The Middle East and Africa Market Growth Analysis by Country
- The Middle East and Africa Market Growth Analysis by Sector
Part 2: High-Potential Countries' Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in The Middle East and Africa
- Overview of High-Potential Countries in The Middle East and Africa
- Growth Contribution Analysis by Country (1/5)
- Growth Contribution Analysis by Country (2/5)
- Growth Contribution Analysis by Country (3/5)
- Growth Contribution Analysis by Country (4/5)
- Growth Contribution Analysis by Country (5/5)
- Value Share Analysis of Health & Beauty Sectors
- Change in Value Consumption Levels by Country and Sectors
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
Part 3: Country Deep Dive
- Overview of the Saudi Arabian Health & Beauty Industry
- Saudi Arabia - Demographic Analysis
- Key Trends in the Saudi Arabian Health & Beauty Industry
- Overview of the Iranian Health & Beauty Industry
- Key Trends in the Iranian Health & Beauty Industry
- Overview of the UAE Health & Beauty Industry
- The UAE - Demographic Analysis
- The UAE: Market Size Analysis of Top Five Cities
- The UAE: Market Size Analysis of Top Five Cities by Sectors
- Key Trends in the UAE Health & Beauty Industry
- Overview of the Nigerian Health & Beauty Industry
- Key Trends in the Nigerian Health & Beauty Industry
Part 4: Success Stories
- About Success Stories
- Case Study: Biomedical Emporium - Skin Biotic Cream C
- Case Study: Rare beauty - Stay Vulnerable Melting Blush
- Case Study: Beaute Mediterranea - Detox Cleansing Powder
Part 5: Competitive Environment
- Leading Companies' Shares in the Middle East and African Health & Beauty Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Middle East and African Health & Beauty Industry
- Leading Brands in the Middle East and African Health & Beauty Industry
- Private label Penetration in the Middle East and African Health & Beauty Industry
Part 6: Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Sector
Part 7: Packaging Analysis
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
Part 8: Challenges and Future Outlook
- Key Challenges in the Middle East and African Health & Beauty Industry
- Future Outlook of the Middle East and African Health & Beauty Industry
Part 9: Select Industry Metrics
- The Middle East and Africa Patent Filings
- Global Patent Filings
- The Middle East and Africa Job Analytics by Company
- The Middle East and Africa Job Analytics by Theme
- Global Deals
Appendix
- Definitions
- About GlobalData
List of Tables
List of Tables
- Annual value growth analysis by region, 2022-27
- Annual volume growth analysis by region, 2022-27
- Volume growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value and volume growth analysis by sectors in the Middle East and Africa, 2022-27
- Country-level contribution to the growth of the feminine hygiene sector in the Middle East and Africa, 2022-27
- Country-level contribution to the growth of the fragrances sector in the Middle East and Africa, 2022-27
- Country-level contribution to the growth of the haircare sector in the Middle East and Africa, 2022-27
- Country-level contribution to the growth of the make-up sector in the Middle East and Africa, 2022-27
- Country-level contribution to the growth of the male toiletries sector in the Middle East and Africa, 2022-27
- Country-level contribution to the growth of the oral hygiene sector in the Middle East and Africa, 2022-27
- Country-level contribution to the growth of the personal hygiene sector in the Middle East and Africa, 2022-27
- Country-level contribution to the growth of the skincare sector in the Middle East and Africa, 2022-27
- Country-level contribution to the growth of the suncare sector in the Middle East and Africa, 2022-27
- Per capita consumption by sector in the Middle East and Africa by country, 2022
- Per capita expenditure by sector in the Middle East and Africa by country, 2022
- Saudi Arabia: Sector share
- Saudi Arabia: Consumption by gender
- Saudi Arabia: Consumption by age group
- Saudi Arabia: Consumption by education
- Saudi Arabia: Consumption by degree of urbanization
- Iran: Sector share
- The UAE: Sector share
- The UAE: Consumption by gender
- The UAE: Consumption by age group
- The UAE: Consumption by education
- The UAE: Consumption by degree of urbanization
- The UAE: Volume analysis of top 10 cities (%), 2017-22
- Nigeria: Sector share
- Leading companies in the Middle East and African Health & Beauty industry by value sales (% share), 2022
- Leading companies in the Middle East and African health & beauty industry by value sales ($ million), 2022
- Leading brands (including private label) in the Middle East and African health & beauty industry by value sales ($ million), 2022
- Key pack material volume (units) share, 2022
- Unit volume growth by pack material, 2017-27
- Key pack type volume (units) share, 2022
- Unit volume growth by pack type, 2017-27
- Key closure type volume (units) share, 2022
- Unit volume growth by closure type, 2017-27
- Key primary outer type volume (units) share, 2022
- Unit volume growth by primary outer type, 2017-27
- Total health & beauty patent filings, the Middle East and Africa, 2022
- Health & beauty industry patent filings by leading companies, the Middle East and Africa, 2022
- Total job postings in the Middle East and African health & beauty industry by company, 2022
- Job postings in the Middle East and African health & beauty industry by theme, 2022
List of Figures
List of Figures
- Regional comparison: market size, growth, and per capita analysis, 2022-27
- Overview of high-potential countries in the Middle East and Africa
- Value share of Health & Beauty industry as a proportion of overall Health & Beauty industry by country, 2022
- Change in consumption of sector within health & beauty industry (value terms), by country, 2022-27
- The UAE: Volume analysis of top five cities (%), 2017-22
- The UAE: Volume analysis of top five cities by sector (%), 2022
- Top five companies' shares by brand (in value terms) in the health & beauty industry, 2022
- Private label penetration (in value terms) in the health & beauty industry, 2022
- Leading distribution channels in the Middle East and Africa by country, 2022
- Leading distribution channels in the Middle East and Africa by sector, 2022
