Individualism and Expression - Consumer TrendSights Analysis, 2023

Abstract

"Individualism & Expression" published by GlobalData provides extensive insight and analysis of the Individualism & Expression trend in the consumer sector, creating new obstacles and opportunities for operators. The report includes: a trend snapshot explaining where the trend lies and what sub trends are covered; a deep dive into what is happening around this trend, why it is happening and who it is happening to; a look into how companies are navigating this trend; and a future outlook for brands.

Individualism & Expression focuses on the consumer sentiment that centers around the needs and goals of the "self". Consumers today are more individualistic than ever before and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer "identity-related" products that can feel more personal to consumers.

Scope

• Consumers are willing to pay more for products that are directly aligned with their needs.
• The demand for personalized goods is high, driven by consumers' desire to align choices with their personalities and values, especially among financially conscious individuals.
• The main drivers for this trend are socio-demographic shifts, looking at how consumers can justify value through more personalized solutions, and how consumers are making wiser choices with regards to personal and environmental wellbeing.

Reasons to Buy

• Consumer insight focused analysis of the Individualism & Expression trend in the consumer sector and what it means for operators as well as the market as a whole.
• Learn about core drivers of the market shifts and how these are likely to play out in the future from a consumer insight perspective.
• Relevant case studies will allow readers to learn from and apply lessons discovered from key developments in the market.