FIBA Men's Basketball World Cup 2023 - Post Event Analysis

Abstract

An analysis of the recent FIBA Men's Basketball World Cup 2023 including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The FIBA Men's Basketball World Cup 2023 set a record for the most-attended World Cup game in the tournaments history. 38,115 spectators attended the match between the Philippines and the Dominican Republic at the Philippine Arena in Bocaue. This broke the previous record of 32,616 set during the 1994 finals at the SkyDome in Toronto. FIBA have admitted that ticket prices at this year's tournament affected attendance. The Filipino fans purchasing power was incorrectly anticipated with ticket prices too high.

This year's tournament saw 41 agreed sponsorship deals, including 10 global partners. The FIBA Men's Basketball World Cup's biggest deal was Nike. The deal, worth an estimated total of $165 million, was announced in 2017 and is planned to cover up until the 2027 period. Japan, being one of the tournaments host nations, included Nippon Life Insurance Company to be an local event sponsor at this year's tournament. Philippines, another host nation, saw BDO UniBank, the largest bank in their country, sponsor this year's tournament.

This year's FIBA World Cup saw the tournament broadcast in over190 territories. This year's tournament had agreed 81 deals with different broadcasters. ESPN required the rights for this year's tournament in the US, including all world cup matches on the ESPN app. ZDF, the free-to-air broadcaster, acquired the rights to air the FIBA Men's Basketball World Cup final between Germany and Serbia on September 10th.

A detailed overview of the key facts and events which took place in Indonesia, Philippines and Japan. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolios of the FIBA Men's Basketball World Cup 2023.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the FIBA Men's Basketball World Cup 2023 and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 FIBA Men's Basketball World Cup sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, team and profile as well as the competitions prize fund is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the FIBA Men's Basketball World Cup 2023 performed, in the sense of both business and popularity.