Ryder Cup, 2023 - Post Event Analysis

Abstract

An analysis of the recent 2023 Ryder Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

47 broadcasters agreed the media rights to the 2023 Ryder Cup. Sky Sports saw 3.7 million tuning in to watch the Ryder Cup 2023 over the three days. Across the three days, there was an average of 785,000 viewers on Sky Sports, which is up by 38 per cent on 2021 and 25 per cent on 2018. However, coverage was not as successful in the United States. NBC Sports had the media rights to this year's Ryder Cup, they saw a decrease in viewership and received complaints regarding the amount of commercials during the coverage.

34 brands partnered with the Ryder Cup 2023, including 7 global partners. Worldwide partners of the Ryder Cup included Aon, BMW, Capgemini, Citi, DP World, Hilton and Rolex. Official European Team suppliers included Titleist, who have currently agreed a four-year deal to serve as an official supplier to the team. Ralph Lauren, the fashion company, have been in partnership with the Ryder Cup since 2015 and served as an official kit supplier to the United States Ryder Cup team. A quarter of a million spectators attended the Ryder Cup 2023. This was a major increase from the 150,000 spectators who attended the previous Ryder Cup in the US. General admission tickets for this years Ryder Cup edition ranged from $53 to $277 depending on the day and when the ticket was purchased. Despite ticket sales being successful, only ten per cent of tickets that were sold were within Italy.

Key Highlights

A detailed overview of the key facts and events which took place in Rome, Italy. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the 2023 Ryder Cup.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the Ryder Cup 2023 and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 Ryder Cup sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, player and team profiles as well as the competitions prize-money is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2023 Ryder Cup performed, in the sense of both business and popularity.