Asian Games, 2023 - Post Event Analysis

Abstract

An analysis of the recent Asian Games 2023, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The Asian Games has broadcast deals across Asia, with South Korea having four different TV broadcasters in SBS, KBS, MBC and TV Chosun.

In India, Sony expect over 100 million viewers across the duration of the event.

In China, CCTV agreed a deal to broadcast the event, with audience numbers expecting to break previous figures.

The average price of an annual sponsorship deal for the 2023 Asian Games was $2.1 million.

The event has eight deals in place that GlobalData estimates to be each worth over $4 million or more annually, with Tissot, Loong Air, CPIC, Alibaba Group, ICBC, China Mobile, China Telecom and Geely.

Tissot's $8 million-a-year deal is the largest on the Asian Games' roster, serving as the official timekeeper of the event.

Prizes for medals at the 2023 Asian Games varied by country, with Singapore offering the most at $146,000, followed by Hong Kong with $127,800.

South Korean athletes who win gold medals will gain 18 months exemption from military service, whilst Indonesian medal winners are offered a free house to be built on their land.

A detailed overview of the key facts and events which took place in China. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the Asian Games 2023.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the Asian Games 2023 and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the Asian Games 2023 sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures.

Reasons to Buy

• For those wanting an in-depth analysis of how the Asian Games 2023 performed, in the sense of both business and popularity.