Brazil Sports Broadcasting Media (Television and Telecommunications) Market Landscape

Abstract

The Brazil Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Brazil today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

Direct-to-home (DTH) satellite will remain the main pay-TV platform in Brazil through to 2027. However, GlobalData expects DTH subscriptions to decline from 5.4 million in 2022 to 4.1 million in 2027

The three most popular SVOD services in Brazil - Netflix, Amazon Prime Video and Disney+ - accounted for 87.0% of the SVOD market in 2022.

5G adoption will result in 5G subscription share rising from 2.3% in 2022 to 9.8% in 2027, driven by investments in 5G networks and 5G device adoption.

Fiber will continue to be the leading residential fixed broadband technology in Brazil over the forecast period. Fiber's market share will expand from 67.6% in 2022 to 78.3% in 2027.

Scope

• By the end of 2022, an estimated 11.5 million subscribers used pay-TV services in Brazil, a fall of 2.2 million from 2021.
• Brazil's pay-TV market is dominated by two operators - Claro and Sky -which held a combined 75.2% share of the total pay-TV subscriptions in 2022.
• Brazil's SVOD unique household penetration was 37.9% at the end of 2022, meaning that 29.8 million Brazilian households had access to a SVOD service.
• Total mobile subscriptions in Brazil reached an estimated 252.0 million in 2022, with 4G subscriptions accounting for 77.7% share of the total mobile subscriptions.
• Total fixed broadband lines in Brazil will increase from 43.7 million in 2022 to 51.9 million by the end of 2027, supported by ongoing network investments from operators, and connectivity initiatives from the government.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of Brazil television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Brazilian pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.