Opportunities for Winning Consumers Beyond Sportspeople Through High-Protein Snacking Innovations

Abstract

This report explores how shifting dietary preferences are enhancing the relevance of protein-rich snacks.

Increased interest in protein is driven by a range of factors, including health consciousness, dietary trends, product innovation, and recognition of protein's importance in maintaining a balanced diet and active lifestyle. This is creating opportunities for protein snacks to meet a more diverse array of need states and expand into more common mainstream snacking occasions.

Scope

• Most consumers strive to maintain a moderate intake of protein each week.
• There is potential to align indulgence-related categories with the benefits of protein.
• Consumers recognize the merits of consuming both animal and plant-based protein.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.