United Kingdom (UK) Halloween - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2023 Update

PUBLISHED: November 22, 2023

PAGES: 76 Pages

DELIVERY TIME: 1-2 business days

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The Retail Occasions Series: UK Halloween 2023 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Halloween. The report analyses the major players, the main trends, and consumer attitudes.

The proportion of consumers buying any item for Halloween in 2023 has declined, falling to 40.2% versus 2022. This is reflected in both retail and leisure purchases decreasing this year. Food was the only category in which penetration increased year-on-year, as consumers opted for low-cost celebrations amid pressures on personal finances

Scope

Lidl and Aldi come out on top for Halloween this year as consumers trade down to save money
Halloween popularity has waned, as the proportion of consumers shopping for retail and leisure declines in 2023.
Consumers turn to finance options, such as BNPL and credit cards to spend on Halloween this year, rather than using their salary/earnings.

Reasons to Buy

Identify the key retailers used by consumers to purchase products across various Halloween product categories, and what drives consumers to shop with these retailers
Understand the role of promotions and discounts on shopping across various Halloween categories
Discover key retailer drivers for different Halloween categories, and how these have changed year-on-year

KEY FINDINGS

The key findings
Halloween importance dwindles among older consumers, yet maintains appeal among children
Food & drink penetration increases as consumers focus on low-cost Halloween activities
Value for money and price were most important as consumers looked to reduce spend at Halloween
Trend insight - instore
Trend insight - online

CONSUMER ATTITUDES

Buying dynamics
Financial wellbeing
Halloween spending
Financing spending
Halloween activities
Halloween statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Buying dynamics

DECORATIONS

Buying dynamics
Retailers used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics

CLOTHING & COSTUMES

Buying dynamics
Retailers used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics

FOOD & DRINK

Buying dynamics
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics

ENTERTAINMENT & STATIONERY

Buying dynamics
Retailers used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics

METHODOLOGY

Technical details: consumer survey work

List of Tables

Retailer ratings across key measures - grocers, 2023
Retailer ratings across key measures - non-food retailers, 2023
Average spend, decorations, 2022 & 2023
Percentage point change - top 10 retailers shopped at for Halloween decorations, 2022 to 2023
Products purchased, pumpkins, 2022 & 2023
Retailers used, pumpkins, 2022 & 2023
Products purchased, home decorations, 2022 & 2023
Retailers used, home decorations, 2022 & 2023
Products purchased, tableware, 2022 & 2023
Retailers used, tableware, 2022 & 2023
Planned/impulse purchases, decorations, 2022 & 2023
Average spend, clothing & costumes, 2022 & 2023
Percentage point change - top 10 retailers shopped at for clothing & costumes, 2022 to 2023
Products purchased, kids' costumes, 2022 & 2023
Retailers used, kids' costumes, 2022 & 2023
Products purchased, costume accessories, 2022 & 2023
Retailers used, costume accessories, 2022 & 2023
Products purchased, adult costumes, 2022 & 2023
Retailers used, adult costumes, 2022 & 2023
Planned/impulse purchases, clothing & costumes, 2022 & 2023
Average spend, food, 2022 & 2023
Percentage point change - top 10 retailers shopped at for Halloween food, 2022 to 2023
Products purchased, sweets & candy, 2022 & 2023
Retailers used, sweets & candy, 2022 & 2023
Products purchased, chocolate, 2022 & 2023
Retailers used, chocolate, 2022 & 2023
Products purchased, party food & drink, 2022 & 2023
Retailers used, party food & drink, 2022 & 2023
Products purchased, cakes, 2022 & 2023
Retailers used, cakes, 2022 & 2023
Planned/impulse purchases, food, 2022 & 2023
Average spend, entertainment & stationery, 2022 & 2023
Percentage point change - top 5 retailers shopped at for Halloween entertainment & stationery, 2022 to 2023
Products purchased, film & music, 2022 & 2023
Retailers used, film & music, 2022 & 2023
Products purchased, stationery & books, 2022 & 2023
Retailers used, stationery & books, 2022 & 2023
Planned/impulse purchases, entertainment & stationery, 2022 and 2023

List of Figures

Halloween shopper penetration, 2021, 2022 & 2023
Halloween retail shopper penetration, 2021, 2022 & 2023
Halloween retail shopper profile, 2023
Halloween leisure/going out penetration, 2021, 2022 & 2023
Financial wellbeing compared to last year, 2022 & 2023
Halloween spending compared to last year, 2022 & 2023
How consumers financed Halloween spending compared to last year, 2022 & 2023
Halloween activities undertaken 2023, & change on 2022
Consumer views on Halloween 2023, & change on 2022
Retailers that did the best job of promoting or communicating deals for Halloween, 2023, & change on 2022
Halloween products bought on discount, 2022 & 2023
Halloween products bought on discount by category, 2022 & 2023
Which discounts consumers received on Halloween purchases, 2023
Halloween decorations penetration, 2021, 2022 & 2023
Retailers shopped at for Halloween decoration purchases, 2022 & 2023
What's driving Halloween decoration retailer selection, 2023
Channels used for purchasing Halloween decorations, 2023
Store type used for purchasing Halloween decorations, 2023
Device used for purchasing Halloween decorations, 2023
Fulfilment options used for purchasing Halloween decorations, 2022 & 2023
Pumpkins penetration, 2021, 2022 & 2023
Home decorations penetration, 2021, 2022 & 2023
Tableware penetration, 2021, 2022 & 2023
Planned/impulse purchases, decorations, 2023
Halloween clothing & costumes penetration, 2021, 2022 & 2023
Retailers shopped at for Halloween clothing & costume purchases, 2022 & 2023
What's driving Halloween clothing & costume retailer selection, 2023
Channels used for purchasing Halloween clothing & costumes, 2023
Store type used for purchasing Halloween clothing & costumes, 2023
Device used for purchasing Halloween clothing & costumes, 2023
Fulfilment options used for purchasing Halloween clothing & costumes, 2022 & 2023
Kids' costumes penetration, 2021, 2022 & 2023
Costume accessories penetration, 2021, 2022 & 2023
Adult costumes penetration, 2021, 2022 & 2023
Planned/impulse purchases, clothing & costumes, 2023
Halloween food penetration, 2021, 2022 & 2023
Retailers shopped at for Halloween food purchases, 2021, 2022 & 2023
What's driving Halloween food retailer selection, 2023
Channels used for purchasing Halloween food, 2023
Store type used for purchasing Halloween food, 2023
Device used for purchasing Halloween food, 2023
Fulfilment options used for purchasing Halloween food, 2022 & 2023
Sweets & candy penetration, 2021, 2022 & 2023
Chocolate penetration, 2021, 2022 & 2023
Party food & drink penetration, 2021, 2022 & 2023
Cakes penetration, 2021, 2022 & 2023
Planned/impulse purchases, food, 2023
Halloween entertainment & stationery penetration, 2022 & 2023
Retailers shopped at for Halloween entertainment & stationery purchases, 2022 & 2023
What's driving Halloween entertainment & stationery retailer selection, 2023
Channels used for purchasing Halloween entertainment & stationery, 2023
Store type used for purchasing Halloween entertainment & stationery, 2023
Device used for purchasing Halloween entertainment & stationery, 2023
Fulfilment options used for purchasing Halloween entertainment & stationery, 2022 & 2023
Film & music costumes penetration, 2021, 2022 & 2023
Stationery & books penetration, 2021, 2022 & 2023
Planned/impulse purchases, entertainment & stationery, 2023