Digitalization - MegaTrend Overview and TrendSights Analysis, 2023

Abstract

This report assesses future developments and technological impacts of the Digitalization mega-trend on brands and consumers

Digitalization is a uniquely interactive mega-trend in that its trends crossover with many other mega-trends. Its impact is felt across all consumer trends and sectors.

Scope

• Health concerns and online scam fear is boosting demand for improvements in informed shopping tools.
• Gen Z and Millennials are driving digitalization, with the Middle East & Africa and Central & South America being the key regions, given these regions have younger demographics.
• Millennials are the most ingredient-conscious consumer group, while Gen Z are most influenced by social media recommendations.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.