The Business of the NFL 2023-24

Abstract

A complete overview of the commercial landscape of the 2023/24 NFL season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

The NFL is expected to generate over $11 billion from American broadcasters during the 2023/24 NFL season. The league's newest addition to their list of broadcasters in the United States is Peacock, with a deal worth $110 million spread over one NFL season.

The NFL still allows each team to agree their own regionally based deal, ensuring fans can access live coverage in the home market. The average price of an annual NFL sponsorship deal for the current season is roughly $39 million. The league has five deals in place that GlobalData estimates to be each worth over $90 million annually: with EA Sports, Anheuser-Busch InBev, Nike, Verizon and Microsoft. The most recent deal the NFL has agreed is with Nationwide Insurance, a two-year renewal of their previous deal now worth $45 annually. The most common length of deal that brands have agreed with the NFL is three years. The annual value of the sponsorship deals that have been agreed by NFL teams is $2.4 billion annually. GlobalData estimates that the Los Angeles Rams will receive the most from sponsors across the 2023 season, roughly $149 million. Los Angeles Chargers are estimated to receive the smallest income from sponsorship partners in 2023 according to GlobalData. The beverages sector is the most prominent with 267 deals across the NFL teams. The Los Angeles Rams have the largest annual deal in place of all the teams in the league. The team's title sponsorship deal with SoFi is worth $30 million annually.

Key Highlights

A detailed overview of the commercial landscape from the NFL's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

• The report looks to offer a detailed insight into the professional American football league that. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

• The report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.