PUBLISHER: GlobalData | PRODUCT CODE: 1422145
PUBLISHER: GlobalData | PRODUCT CODE: 1422145
"Digital Lifestyles" is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.
Being digitally connected is heavily ingrained in consumers' daily lives, creating a deepening desire for instant gratification and a propensity to multitask. As technology becomes more accessible, the level of expectation for brands to harness digital platforms changes. In response, leading companies in the industry have adopted long-term strategies to create an omnichannel experience between on- and off-premise channels.