The Business of the Africa Cup of Nations 2023

An analysis of the Africa Cup of Nations 2023, including a look at the leagues sponsorship, attendances and tickets, media landscape, kit supplier sponsorship, and team sponsorship analysis.

Confederation of African Football (CAF) currently stands as the most-followed continental soccer federation on social media, with a combined 14.7 million followers. Breaking down the social media data for the 24 active teams involved in this years AFCON competition, it is Morocco who led the way in terms of the team's social media following, followed by the seven-time AFCON Champions, Egypt. On the face of it, none of the individual national teams have huge accounts, with only two over two million across the three accounts analyzed. This helps showcase how the continent still requires much development in its soccer, especially when looking towards the bottom end of the table, which sees limited following of nations such as Equatorial Guinea and Guinea-Bissau, both under 100,000 fans. This years AFCON tournament boasts 16 sponsorship deals.

Total Energies stands as the highest profile sponsor at this years AFCON, standing as the official title partner of the competition. Other stand out deals that have only come of board for this years competition include Ecobank, Unilever, and Africa Global logistics. Across the 16 deals signed, there are 11 different industries that are involved in the main tournament sponsorship setup, with most only having one deal. Across the 24 teams competing at the AFCON tournament in 2024, there are 153 confirmed sponsorship deals. In terms of commercial incomings from across the 24 active teams involved in this years AFCON, the overall sums can be described as limited. This is in comparison to the type of numbers soccer is used to seeing across European nations and clubs, whereby sponsorship deals account for sometimes tens of millions of dollars for a single partnership - in front-of-shirt or kit rights. There has been a growth in AFCON team sponsorships compared to previous years, with the most lucrative deal between PUMA and Egypt, worth a total of $8.5 million across two years.

A detailed overview of the key facts and analysis of the AFCON 2023. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the AFCON 2023.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the AFCON 2023 and viewership industry professionals who want a detailed analysis on the popularity of the competition.

Scope

This report provides an overview of the competition including a sponsorship portfolio, media landscape, attendance and ticketing, kit supplier sponsors and team sponsorship analysis. An analysis of the AFCON 2023 sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, player and team profiles as well as the league's social media breakdown.

Reasons to Buy

For those wanting an in-depth analysis of the AFCON 2023, in the sense of both business and popularity.