Meeting the Needs of the Silver Segment in Personal Care

This report explores the changing consumer needs and attitudes around aging.

Aging populations are changing the global consumer landscape and brands need to tailor their products.

Scope

1) According to UN data, compared to 2017, the number of persons aged 60 or above is expected to more than double by 2050 and to more than triple by 2100, rising from 962 million globally in 2017 to 2.1 billion in 2050 and 3.1 billion in 2100.

2) Many older consumers accept their age and are looking to express and celebrate it through the products they buy.

3) By promoting inclusivity and challenging stereotypes, brands can build stronger connections with this important silver segment demographic.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.