PUBLISHER: GlobalData | PRODUCT CODE: 1454210
PUBLISHER: GlobalData | PRODUCT CODE: 1454210
This report provides detailed consumer insights into Germany's apparel market. It centers on consumer sentiment, categories purchased, channel usage, motivations for purchasing, purchase frequency and the most popular global brands.
German consumers continue to suffer from the impacts of high inflation, with 56.8% and 38.9%, expecting the economy and their personal finances, respectively, to get worse in the next six months. As a result, 55.9% plan to spend less on retail products, with many switching to cheaper brands and doing more price comparisons online. Most German apparel shoppers buy items every two to six months, and value for money, quality and price are the biggest purchase drivers, bolstered by the ongoing cost pressures.