Retail Consumer Insights: France

This report provides detailed consumer insights into France's retail market. It focuses on the economy, consumer sentiment towards personal finances, cost pressures, offline retail, and online retail.

More than half of the French consumers expected the economy to worsen during the first half of 2024. Around 50% of them also expect their finances to deteriorate due to the impact of the economic downturn. French consumers have become wary of non-essential retail purchases. A higher proportion of female consumers in France switched to cheaper brands, whereas most male consumers stayed loyal to their preferred brands but bought less to cope with inflation. Due to cost pressures and rising awareness of sustainability, secondhand goods have grown in preference. As a result, almost a third of French consumers continue to purchase secondhand goods.

Key Highlights

• Over half of female consumers are switching to cheaper brands compared to more than 40% of male shoppers.
• Three quarters of French consumers plan to continue or increase shopping instore compared to 60% stating the same for online shopping.
• In France, younger generations are heavily influenced by Instagram and TikTok, impacting their purchasing decisions.
• In France, consumer trust in secondhand goods and preference for value-aligned retailers underscore evolving shopping priorities.

Reasons to Buy

• Understand how different demographics in France view the health of the economy over the next six months and their own personal finances
• Discover consumer views about shopping in physical stores, including their views on self-check-out, and how they see their shopping behavior changing in the short term (over the next three months)
• Understand how important the online shopping experience is to French consumers and their preferred social media website by age group
• Learn about French consumers' perception of buying secondhand items versus selling used items by age group