Japan Cards and Payments: Opportunities and Risks to 2029

GlobalData's 'Japan Cards and Payments: Opportunities and Risks to 2029' report provides detailed analysis of market trends in the Japanese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, card, credit transfer, and cheques during the review-period (2021-25e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025e-29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData's 'Japan Cards and Payments: Opportunities and Risks to 2029' report provides top-level market analysis, information and insights into the Japanese cards and payments industry, including -

• Current and forecast values for each market in the Japanese cards and payments industry, including debit, and credit cards.
• Detailed insights into payment instruments including cash, credit transfer, card, and cheques . It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Japanese cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Japanese cards and payments industry.

Key Highlights

• The growing adoption of contactless card payments for transport services will support card payments. For instance, in September 2024, Keikyu Line stations launched a contactless ticket payment system which enables credit card holders to make payments at the automated ticket gates. In January 2025, the Tokyo Metropolitan Bureau of Transportation initiated a pilot phase for tap-and-go payments in collaboration with the 'stera transit' services of Sumitomo Mitsui Card Company. Initially, Visa, JCB, American Express, Diners Club, Discover, and China UnionPay cards are accepted, while Mastercard will be added at a later stage.
• To further enhance consumer awareness of contactless payments, in February 2025, Visa launched the promotional campaign 'Save on Trains with Touch Payment! 30% Cash Back Campaign' and as part of it, Visa card holders receive up to 30% cashback when making payments using Visa touch payment at Osaka Metro, Osaka Monorail, Kita-Osaka Kyuko Railway, Kintetsu Railway, Kobe Municipal Subway, Kobe New Transit, Kobe Electric Railway, Sanyo Electric Railway, Nankai Electric Railway, Nose Electric Railway, and Hankyu Railway. The campaign ran from April 3 to May 30, 2025. This incentive aims to incentivize customers to embrace the convenience and security of contactless payments.
• Companies are launching payment solutions to better serve customers. In January 2025, the South Korean food delivery app Coupang Eats launched its service in Japan in partnership with the delivery app Rocket Now. Similarly, in February 2025, Rakuten partnered with the tech company Avride to announce the launch of delivery robots that deliver restaurant orders and groceries to the neighborhoods of Harumi, Kachidoki, and Tsukishima in Central Tokyo.

Scope

• Card market size in terms of number of cards, value and volume of transactions in Japan along with detailed card segmentation of debit, credit cards available in the country.
• Market sizing and analysis of major payment instruments including cash, credit transfer, card, and cheques.
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Japanese cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Japanese cards and payments industry.
• Assess the competitive dynamics in the Japanese cards and payments industry.
• Gain insights into marketing strategies used for various card types in Japan.
• Gain insights into key regulations governing the Japanese cards and payments industry.