Ingredients Insights: Magnesium

This report looks into the ingredient magnesium and its benefits for consumers in consumer goods. The report uses the TrendSights framework along with consumer survey data, market data and industry examples.

The report covers five main trends from GlobalData's TrendSights framework that can explain the appeal of magnesium for consumers. It looks into wellbeing, self-reliance, vitality & balance, added functionality and guided health.

Scope

• Brands are experimenting with the format of magnesium supplements to improve consumer experiences.
• Patches, liquids and powders are all being created to challenge the traditional "capsule" supplement market and make consumption easier and more enjoyable.
• Brands are considering their target markets and making magnesium products more suited to specific needs and health demands. Magnesium products targeted at women, men, children and elderly are all examples of this.

Reasons to Buy

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.