Opportunities in the Global Male Toiletries Sector 2025

The global male toiletries sector was valued at $19.2 billion in 2024 and is anticipated to reach $22.2 billion by 2029, at a compound annual growth rate (CAGR) of 2.9%. This growth is driven by rising interest in personal grooming and increasing disposable incomes, especially in emerging economies. The post-shave cosmetics - men's category is anticipated to register the fastest value CAGR of 3.3%, fueled by demand for soothing and moisturizing products. The sector is highly competitive, with the top five companies accounting for a combined value share of 66.5% in 2024. Procter & Gamble was the leading company with a value share of 45.2%.In 2024, rigid plastics was the most commonly used packaging material, accounting for a share of 61.3% due to its durability, cost-effectiveness, and design versatility. In 2024, modern retail led the sector with a 54.6% share, driven by the convenience offered by supermarkets, hypermarkets, and ecommerce.

Provides an overview of current male toiletries scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Key Highlights

• Driven by an increasing interest in personal grooming and rising disposable incomes, particularly in emerging economies, the sector is anticipated to grow at a value CAGR of 2.9% during 2024-29.
• As men become more invested in personal care routines, they are increasingly seeking quality grooming products. The convenience of ecommerce platforms has made these products more accessible, further fueling demand.
• Consumers are also placing greater emphasis on skincare, with many seeking products that cater to sensitive skin or offer additional health benefits. Furthermore, the demand for customized razors is growing, as men seek products tailored to their individual needs.
• The rise of eco-consciousness led to a shift toward sustainable, eco-friendly products, such as those with natural ingredients and recyclable packaging.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global male toiletries sector, analyzing data from 108 countries. It includes analysis on the following -

• Global snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the male toiletries sector.
• Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes regional overview across five regions-Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
• Consumer trends: Provides an overview of evolving consumer trends, supported by GlobalData's in-house consumer surveys, and product examples.
• Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29, consumer demographics, and key trends. It also includes regional analysis covering the outlook for each region.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Distribution overview: Provides an analysis of the leading distribution channels in the global male toiletries sector in 2024. It covers modern retail, traditional retail, cash & carries & warehouse clubs, specialist retail, direct, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2024) and growth analysis (during 2024-29) for various pack materials, pack types, closures, and primary outer types based on volume sales of male toiletries.
• Select industry metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in 2024.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates