Opportunities in the Global Oral Hygiene Sector 2025

The report provides an overview of current oral hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The global oral hygiene sector was valued at $52.7 billion in 2024 and is anticipated to reach $63 billion by 2029, at a compound annual growth rate (CAGR) of 3.6%. This growth is primarily fueled by growing consumer awareness of oral health and rising disposable incomes, especially in emerging economies. The toothpaste was the largest category by value, accounting for a share of 52.1%, followed by toothbrushes & replacement heads with 27.1%. The sector is highly competitive, with the top five companies accounting for a combined value share of 59.6% in 2024. Colgate-Palmolive Company was the leading company with a value share of 21.6%. In 2024, flexible packaging was the most commonly used pack material, accounting for a share of 64.6%. In 2024, modern retail led the sector with a 59.6% share, driven by the convenience offered by supermarkets, hypermarkets, and ecommerce.

Growing health concerns and increasing ingredient awareness among consumers are fueling demand for natural and plant-based ingredients in oral hygiene products. As a result, manufacturers are formulating personal hygiene products using naturally sourced and safe ingredients. Labeling requirements for oral hygiene products are governed by regulatory bodies around the world, which mandate clear disclosure of ingredients, usage instructions, safety warnings, and manufacturer information. Rising consumer demand for transparency is pushing manufacturers to comply with these standards, ensuring accurate labeling and listing of ingredients.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global oral hygiene sector, analyzing data from 108 countries. It includes analysis on the following -

• Global snapshot: Includes an executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the oral hygiene sector.
• Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes an overview across five regions-the Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
• Consumer trends: Provides an overview of evolving consumer trends, supported by GlobalData's in-house consumer surveys, and product examples.
• Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators,
• sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29, consumer demographics, and key trends. It also includes regional analysis covering the outlook for each region.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Distribution overview: Provides an analysis of the leading distribution channels in the global oral hygiene sector in 2024. It covers modern retail, traditional retail, specialist retailer, direct sellers, cash & carries & warehouse clubs, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2024) and growth analysis (during 2024-29) for various pack materials, pack types, closures, and primary outer types based on volume sales of oral hygiene.
• Select industry metrics: The section provides topline statistics and analysis for different datasets-such as patent filings, job analytics, and deals-in the cosmetics and toiletries (C&T) industry in 2024.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates