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PUBLISHER: GlobalData | PRODUCT CODE: 1730758
PUBLISHER: GlobalData | PRODUCT CODE: 1730758
Opportunities in the Global OTC Healthcare Sector 2025
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PAGES: 160 Pages
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The global OTC healthcare sector was valued at $178.7 billion in 2024 and will reach $202.7 billion in 2029 at a compound annual growth rate (CAGR) of 2.6%. In 2024, traditional medicines was the largest category by value, accounting for a share of 22.1%, followed by cough, cold and allergy preparations, with 19.8%. Americas represented the leading region in value terms, amassing a share of 37.8% in 2024. Asia-Pacific, with a value share of 36.1%, is expected to register the highest CAGR during 2024-29, at 3%. Traditional retail, comprising pharmacies, chemists, parapharmacies, drugstores, and independent stores, was the leading distribution channel in the global OTC healthcare sector in 2024, with a value share of 64.1%.
Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Key Highlights
- Americas represented the leading region for the global OTC healthcare sector in value terms in 2024. The global sector was fragmented, with Haleon leading the sector, followed by Johnson and Johnson Services, Bayer, Sanofi-Aventis, and Reckitt Benckiser. Traditional retail, comprising pharmacies, chemists, parapharmacies, drugstores, and independent stores, was the leading distribution channel in the global OTC healthcare sector in 2024. This was followed by modern retail, comprising supermarkets, hypermarkets, convenience stores, and ecommerce.
- The rising prevalence of lifestyle diseases, such as obesity and diabetes, has led to a notable demand for convenient, affordable, and accessible OTC products that address these health issues. Younger consumer demographics tend to prefer OTC products that offer convenience due to their busy lifestyles. Alongside demand from geriatric populations due to aging-related health conditions, this generational shift indicates a broader trend towards self-care and personal health management, boding well for the OTC healthcare sector. Consumers are becoming more educated about health-related and functional ingredients, leading to an increased demand for natural and plant-based components in OTC healthcare products.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global OTC healthcare sector, analyzing data from 108 countries. It includes analysis on the follow-ing -
- Global snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The section also touches on the key growth enablers and inhibi-tors for the OTC healthcare sector.
- Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes regional overview across five regions-Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
- Consumer trends: Provides an overview of evolving consumer trends, supported by GlobalData's in-house consumer surveys, and product examples.
- Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators,
- sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29, consumer demographics, and key trends. It also includes regional analysis covering the outlook for each region.
- Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
- Distribution overview: Provides an analysis of the leading distribution channels in the global OTC healthcare sector in 2024. It covers modern retail, traditional retail, specialist retail, direct sellers, cash and carriers and warehouse clubs, and others.
- Select industry metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in 2024.
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Product Code: GDCG250025GS
Table of Contents
Table of Contents
- Global Snapshot
- Executive Summary
- Market Outlook
- Enablers and Inhibitors
- Sector Snapshot
- Global Overview
- Regional Overview
- Consumer Trends
- Country Deep Dive
- Identifying High-Potential Countries by Region
- Americas
- Canada
- Brazil
- Regional Overview
- Asia-Pacific
- Malaysia
- South Korea
- Regional Overview
- Eastern Europe
- Poland
- Serbia
- Regional Overview
- Middle East and Africa
UAE
- Morocco
- Regional Overview
- Western Europe
- Switzerland
UK
- Regional Overview
- Competitive Environment
- Competitive Landscape - Sector Analysis
- Competitive Landscape - Category Analysis
- Distribution Overview
- Select Industry Metrics
- Global Patent Filings
- Global Job Analytics
- Global Deals
Appendix
- Definitions
- About GlobalData
Product Code: GDCG250025GS
List of Table
List of Tables
- Company and Brand Share Analysis - Global
- Private label value and share by region, 2019-24
- Company and Brand Share Analysis - Americas
- Company and Brand Share Analysis - Asia-Pacific
- Company and Brand Share Analysis - Eastern Europe
- Company and Brand Share Analysis - Middle East and Africa
- Company and Brand Share Analysis - Western Europe
- Private label value and share by category, 2024
- Key Brands - Adult Mouth Care
- Key Brands - Analgesics
- Key Brands - Anti-Smoking Aids
- Key Brands - Cough, Cold and Allergy Preparations
- Key Brands - Eye and Ear Drops
- Key Brands - First Aid Kits
- Key Brands - Indigestion Preparations
- Key Brands - Medicated Skin Products
- Key Brands - Plasters and bandages
- Key Brands - Sleeping Aids
- Key Brands - Topical OTC Medicines
- Key Brands - Traditional Medicines
- Key Brands - Weight management
- Key Brands - Emergency Contraception
- Leading distribution channels by region (% share by value), 2024
- Global OTC healthcare sales by category - value ($ million)
- Global OTC healthcare sales by region - value ($ million)
- Global - OTC healthcare distribution ($ million) in 2019 vs. 2024
- Americas - OTC healthcare distribution ($ million) in 2019 vs. 2024
- Asia-Pacific - OTC healthcare distribution ($ million) in 2019 vs. 2024
- Eastern Europe - OTC healthcare distribution ($ million) in 2019 vs. 2024
- Middle East and Africa - OTC healthcare distribution ($ million) in 2019 vs. 2024
- Western Europe - OTC healthcare distribution ($ million) in 2019 vs. 2024
- Global value share, Adult mouth care (2024)
- Global value share, Analgesics (2024)
- Global value share, Anti-Smoking Aids (2024)
- Global value share, Cough, Cold and Allergy Preparations (2024)
- Global value share, Eye and Ear Drops (2024)
- Global value share, First Aid Kits (2024)
- Global value share, Indigestion Preparations (2024)
- Global value share, Medicated Skin Products (2024)
- Global value share, Plasters and bandages (2024)
- Global value share, Sleeping Aids (2024)
- Global value share, Topical OTC Medicines (2024)
- Global value share, Traditional Medicines (2024)
- Global value share, Weight management (2024)
- Global - brands vs. private label value (2024, $ million)
- Americas - brands vs. private label value (2024, $ million)
- Asia-Pacific - brands vs. private label value (2024, $ million)
- Western Europe - brands vs. private label value (2024, $ million)
- Middle East and Africa - brands vs. private label value (2024, $ million)
- Eastern Europe - brands vs. private label value (2024, $ million)
List of Figure
List of Figures
- Global: value consumption, 2019-29
- Global value sales by region ($ billion), 2019, 2024, and 2029
- Global sports and active nutrition value share by region, 2024 vs. 2029
- Global value sales by category ($ billion), 2019, 2024, and 2029
- Global OTC healthcare value share by category, 2024 vs. 2029
- Americas value sales by category ($ billion), 2019, 2024, and 2029
- Americas OTC healthcare value share by category, 2024 vs. 2029
- Asia-Pacific value sales by category ($ billion), 2019, 2024, and 2029
- Asia-Pacific OTC healthcare value share by category, 2024 vs. 2029
- Eastern Europe value sales by category ($ billion), 2019, 2024, and 2029
- Eastern Europe OTC healthcare value share by category, 2024 vs. 2029
- Middle East and Africa value sales by category ($ billion), 2019, 2024, and 2029
- Middle East and Africa OTC healthcare value share by category, 2024 vs. 2029
- Western Europe value sales by category ($ billion), 2019, 2024, and 2029
- Western Europe OTC healthcare value share by category, 2024 vs. 2029
- Canada Market size ($B) and growth
- Canada Distribution value share (2024)
- Canada Category value share (2024)
- Canada Company value share (2024)
- Brazil Market size ($B) and growth
- Brazil Distribution value share (2024)
- Brazil Category value share (2024)
- Brazil Company value share (2024)
- Malaysia Market size ($B) and growth
- Malaysia Distribution value share (2024)
- Malaysia Category value share (2024)
- Malaysia Company value share (2024)
- South Korea Market size ($B) and growth
- South Korea Distribution value share (2024)
- South Korea Category value share (2024)
- South Korea Company value share (2024)
- Poland Market size ($B) and growth
- Poland Distribution value share (2024)
- Poland Category value share (2024)
- Poland Company value share (2024)
- Serbia Market size ($B) and growth
- Serbia Distribution value share (2024)
- Serbia Category value share (2024)
- Serbia Company value share (2024)
- UAE Market size ($B) and growth
- UAE Distribution value share (2024)
- UAE Category value share (2024)
- UAE Company value share (2024)
- Morocco Market size ($B) and growth
- Morocco Distribution value share (2024)
- Morocco Category value share (2024)
- Morocco Company value share (2024)
- Switzerland Market size ($B) and growth
- Switzerland Distribution value share (2024)
- Switzerland Category value share (2024)
- Switzerland Company value share (2024)
- UK Market size ($B) and growth
- UK Distribution value share (2024)
- UK Category value share (2024)
- UK Company value share (2024)
- Leading companies in the global OTC healthcare sector (% share by value), 2024
- Total OTC healthcare patent filings, global, 2024
- OTC healthcare patent publications by leading companies, global, 2024
- Total OTC healthcare sector patent filings for key markets, 2025
- Total job postings in the OTC healthcare sector by company, 2024
- Job postings in OTC healthcare sector by theme, 2024
- Deals in the OTC healthcare sector by geography, 2024
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