Opportunities in the Americas Cosmetics and Toiletries Industry 2025

This report brings together multiple data sources to provide a comprehensive overview of the Americas cosmetics and toiletries (C&T) industry, analyzing data from 21 countries in the region. It also provides risk-reward analysis of four countries across the Americas region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.

Rising skin sensitivities and increasing focus on personal grooming and appearance consciousness among fashion-conscious consumers are boosting the growth of the Americas C&T industry. Consequently, the industry is expected to rise from $203 billion in 2024 to $242.1 billion in 2029, reflecting a moderate CAGR of 3.6%, driven by demand for make-up, fragrances, and naturally formulated products. Among the high-potential countries, the US was the largest market in value terms in 2024, driven by heightened consumer interest in make-up and fragrances products. In 2024, the personal hygiene sector had the highest per capita consumption (PCC) at 12.5 units, due to strong hygiene awareness and the essential nature of products.

Rising health consciousness is driving demand for natural cosmetics, with growing interest in essential oils, plant collagen, and herbal extracts. Consumers are increasingly gravitating toward vegan C&T products, driven by the perception that these offerings are safer and less likely to cause skin irritation or dryness. Consumers in the Americas are showing a growing preference for personalized, data-driven shopping experiences. The widespread use of the internet and smartphones is fueling demand for digital technologies across the C&T industry-from production to retail.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Americas cosmetics and toiletries (C&T) industry, analyzing data from 21 countries in the region. It includes analysis on the following -

• Market environment: Includes industry size, market size, and growth analysis by sector.
• High-potential countries analysis: It provides risk-reward analysis of four countries across the Americas region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country deep dive: Provides the overview and key trends across high-potential countries.
• Success stories: This section features some of the most compelling C&T products manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
• Competitive environment: Provides an overview of leading companies in the Americas region, besides analyzing the growth of private label in the region.
• Distribution analysis: Provides analysis on the leading distribution channels in the Americas C&T products industry in 2024. It covers modern retail, traditional retail, specialist retail, direct sellers, cash & carries & warehouse clubs, and other distribution channels.
• Packaging analysis*: The report provides percentage share (2024) and growth analysis (during 2019-24) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of C&T products.
• Challenges and outlook: Provides the challenges and outlook pertaining to the Americas C&T industry.
• Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates