Retail Occasions Series: UK Black Friday 2025

PUBLISHED: December 19, 2025

PAGES: 157 Pages

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The UK Black Friday 2025 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday. The report analyses the major players, the main trends, and consumer attitudes.

The number of consumers who bought at least one item on discount during the Black Friday promotional period was broadly flat this year. This trend suggests that purchasing volumes are likely to be similar to those of last year. Despite signs that retail spending was low in November, nearly half of UK shoppers participating in Black Friday reported that they spent more during this discount period this year. However, with inflation at 3.5% in November, much of this increase in spending can be attributed to rising prices rather than consumers indulging in significant purchases during the promotions.

Scope

The timing of the Autumn budget stalled consumer willingness to splurge this Black Friday
Instore exclusive deals dampened online spend on Black Friday
High street retailers and value online marketplaces challenge Amazon's Black Friday dominance

Reasons to Buy

Identify the key retailers used by consumers to purchase products across various Black Friday categories, and what drives consumers to shop with these retailers.
Understand the impact Black Friday & Cyber Monday have on influencing consumers purchasing decisions.
Understand the popular channels used by consumers when shopping during the Black Friday period.
Identify the products consumers purchased the most within each sector this year, and how this compares to 2024.

Product Code: GDRT250025OC

KEY FINDINGS

Summary of Black Friday 2025
The key findings
Trend insight - stores
Trend insight - online
Trend insight - alternative promotions

CONSUMER ATTITUDES

Buying dynamics
Participation
Barriers to purchase
Financial wellbeing
Black Friday spending
Financial spending
Purchase timing
Impact on timing
Impact on Christmas spend
Purchasing recipients
Research
Online Research
AI Research
Retailer promotions
Consumer attitudes
Consumer preferences
Online spending
Black Friday & Cyber Monday statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailer
Retailer drivers by category

ELECTRICALS & TECHNOLOGY

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Online spending
Buying dynamics
Amazon electricals
Buying dynamics
Amazon electricals

CLOTHING & FOOTWEAR

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Online spending
Buying dynamics

HEALTH & BEAUTY

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Online spending
Buying dynamics

ENTERTAINMENT & LEISURE

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Online spending
Buying dynamics
HOMEWARES, FURNITURE & DIY
Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Online spending
Buying dynamics

SPECIALITY FOOD & DRINK

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Online spending
Buying dynamics

MISCELLANEOUS PRODUCTS

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Online spending
Buying dynamics

METHODOLOGY

Technical details: Consumer survey work

Product Code: GDRT250025OC

List of Table

List of Tables

Impact of Black Friday/Cyber Monday period on timing of purchasing (%), 2025
Proportion of spend online (%), 2024 & 2025
Retailer ratings across key measures - grocers (%), 2025
Retailer ratings across key measures - non-food retailers (%), 2025
Percentage point change - top 10 retailers shopped at for electricals & technology, 2024 to 2025
Proportion of spend online, electricals & technology (%), 2024 & 2025
Audio visual categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among audio visual shoppers (%), 2024 & 2025
Computers & tablets categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among computers & tablets shoppers (%), 2024 & 2025
Home appliances categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among home appliances shoppers (%), 2024 & 2025
Personal grooming categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among personal grooming shoppers (%), 2024 & 2025
Gaming hardware categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among gaming hardware shoppers (%), 2024 & 2025
Electricals & technology products bought on impulse (%), 2024 & 2025
Amazon hero product categories purchased by Black Friday shoppers (%), 2024 & 2025
Products bought on impulse, Amazon hero products (%), 2024 & 2025
Percentage point change - top 10 retailers shopped at for clothing & footwear, 2024 to 2025
Proportion of spend online, clothing & footwear (%), 2024 & 2025
Clothing categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among clothing shoppers (%),2024 & 2025
Footwear categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among footwear shoppers (%), 2024 & 2025
Accessories categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among accessories shoppers (%), 2024 & 2025
Products bought on impulse, clothing & footwear (%), 2024 & 2025
Health & beauty categories purchased by Black Friday shoppers (%), 2024 & 2025
Average spend on health & beauty by those who bought the category (£), 2024 & 2025
Percentage point change - top 10 retailers shopped at for health & beauty, 2024 to 2025
Proportion of spend online, health & beauty (%), 2024 & 2025
Products bought on impulse, health & beauty (%), 2024 & 2025
Percentage point change - top 10 retailers shopped at for entertainment & leisure, 2024 to 2025
Proportion of spend online, entertainment & leisure (%), 2024 & 2025
Entertainment & books categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among entertainment & books shoppers (%), 2024 & 2025
Toys & games categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among toys & games shoppers (%), 2024 & 2025
Sports & leisure categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among sports & leisure shoppers (%), 2024 & 2025
Products bought on impulse, entertainment & leisure (%), 2024 & 2025
Percentage point change - top 10 retailers shopped at for homewares, furniture & DIY, 2024 to 2025
Proportion of spend online, homewares, furniture & DIY (%), 2024 & 2025
Homewares categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among homewares shoppers (%), 2024 & 2025
Furniture categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among furniture shoppers (%), 2024 & 2025
DIY & gardening categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among DIY & gardening shoppers (%), 2024 & 2025
Floorcoverings categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among floorcoverings shoppers (%), 2024 & 2025
Products bought on impulse, homewares, furniture & DIY (%), 2024 & 2025
Delivery before Christmas as a driver of purchase (%), 2024 & 2025
Percentage point change - top 10 retailers shopped at for speciality food & drink, 2024 to 2025
Proportion of spend online, specialty food & drink (%), 2024 & 2025
Food & nutrition categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among food & nutrition shoppers (%), 2024 & 2025
Drinks categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among drinks shoppers (%), 2024 & 2025
Products bought on impulse, specialty food & drink (%), 2024 & 2025
Percentage point change - top 10 retailers shopped at for miscellaneous products, 2024 to 2025
Proportion of spend online, miscellaneous products (%), 2024 & 2025
Stationery categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among stationery shoppers (%), 2024 & 2025
Pet care categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among pet care shoppers (%), 2024 & 2025
Seasonal categories purchased by Black Friday shoppers (%), 2024 & 2025
Top 10 retailers among seasonal shoppers (%), 2024 & 2025
Products bought on impulse, miscellaneous products (%), 2024 & 2025

List of Figure

List of Figures

Black Friday shopper penetration (%), 2018-2025
Black Friday shopper financial wellbeing (%), 2025
Most popular Black Friday health & beauty purchases, 2025
Most purchased electricals & technology categories purchased (%), 2025
Why did consumers spend less this Black Friday (%), 2025
Black Friday shopper penetration, by demographic & region (%), 2023, 2024 & 2025
Participation compared to last year (%), 2024 & 2025
Barriers to purchase compared to last year (%), 2024 & 2025
Financial wellbeing compared to last year (%), 2024 & 2025
Black Friday spending compared to last year (%), 2024 & 2025
Why did you spend more this Black Friday/Cyber Monday (%), 2024 & 2025
Why did you spend less this Black Friday/Cyber Monday (%), 2024 & 2025
How consumers financed Black Friday spending (%), 2024 & 2025
What day consumers made their purchase (%), 2024 & 2025
Impact of Black Friday/Cyber Monday period on timing of purchasing (%), 2024 & 2025
Influence of Black Friday/Cyber Monday promotional period on Christmas gift purchasing (%), 2024 & 2025
Which sectors consumers purchased when buying Christmas gifts during the Black Friday/Cyber Monday promotional period (%), 2024 & 2025
Who were the items for that you purchased during the Black Friday or Cyber Monday promotional periods (%), 2023 & 2024, 2024 & 2025
What research, if any, did you do before purchasing during the Black Friday or Cyber Monday promotional periods (%), 2023 & 2024, 2024 & 2025
Online research undertaken before purchasing during the Black Friday or Cyber Monday promotional periods (%), 2025
AI tools used when researching online for Black Friday (%), 2025
Which retailer is the first port of call when looking for Black Friday purchases (%), 2025 & ppt change on 2024
Do you expect retailers to offer deals, and do they influence where you shop (%), 2025
What sort of deals are most appealing/used during the Black Friday or Cyber Monday promotional periods (%), 2025
Why did you not spend instore during the Black Friday or Cyber Monday promotional periods? (%), 2024 & 2025
What percentage of spend was online when purchasing Black Friday/ Cyber Monday items (%), 2025
Agreement and disagreement with statements about Black Friday & Cyber Monday (%), 2025 & ppt change on 2024
Which retailer did the best job of promoting or communicating deals during the Black Friday or Cyber Monday promotional periods this year (%), 2025 & ppt change on 2024
Retailer drivers by category (%), 2025
Electricals & technology shopper penetration (%), total (2023-2025) and by demographic (2025)
Top 10 retailers shopped at for electricals & technology (%), 2024 & 2025
What's driving retailer selection for electricals & technology (%), 2025 & ppt change on 2024
Consumers using each channel for electricals & technology (%), 2024 & 2025
Consumers using each store type for electricals & technology (%), 2024 & 2025
Consumers using each device for electricals & technology purchases (%), 2024 & 2025
Consumers using each fulfilment option for electricals & technology (%), 2024 & 2025
Average spend on electricals & technology (%), 2025 & change on 2024
What percentage of electricals & technology spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Audio visual shopper penetration (%), total (2023-2025) and by demographic 2025
Screen size of TV purchases (%), 2024 & 2025
Definition of TV purchased (%), 2024 & 2025
Screen type of TV purchased (%), 2024 & 2025
Computers & tablets shopper penetration (%), total (2023-2025) and by demographic 2025
Home appliances shopper penetration (%), total (2023-2025) and by demographic 2025
Personal grooming shopper penetration (%), total (2023-2025) and by demographic 2025
Gaming & hardware shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, electricals & technology (%), 2024 & 2025
Amazon hero products shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, Amazon hero products (%), 2024 & 2025
Ordering dynamics, Amazon electricals (%), 2025
Clothing & footwear shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for clothing & footwear (%), 2024 & 2025
What's driving retailer selection for clothing & footwear (%), 2025 & ppt change on 2024
Consumers using each channel for clothing & footwear (%), 2024 & 2025
Consumers using each store type for clothing & footwear (%), 2024 & 2025
Consumers using each device for clothing & footwear purchases (%), 2024 & 2025
Consumers using each fulfilment option for clothing & footwear (%), 2024 & 2025
Average spend on clothing & footwear (%), 2025 & change on 2024
What percentage of clothing & footwear spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Clothing shopper penetration (%), total (2023-2025) and by demographic 2025
Footwear shopper penetration (%), total (2023-2025) and by demographic 2025
Accessories shopper penetration (%), total (2023-2025) and by demographic 2025
Clothing & footwear agreement and disagreement with statements about Black Friday & Cyber Monday (%), 2025 & change on 2024
Planned/impulse purchases, clothing & footwear (%), 2024 & 2025
Health & beauty shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for health & beauty (%), 2024 & 2025
What's driving retailer selection for health & beauty (%), 2025 & ppt change on 2024
Consumers using each channel for health & beauty (%), 2024 & 2025
Consumers using each store type for health & beauty (%), 2024 & 2025
Consumers using each device for health & beauty purchases (%), 2024 & 2025
Consumers using each fulfilment option for health & beauty (%), 2024 & 2025
What percentage of health & beauty spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Planned/impulse purchases, health & beauty (%), 2024 & 2025
When purchasing health & beauty items during the Black Friday and/or Cyber Monday promotional period, were these purchases any of the following (%), 2024 & 2025
Entertainment & leisure shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for entertainment & leisure (%), 2024 & 2025
What's driving retailer selection for entertainment & leisure (%), 2025 & ppt change on 2024
Consumers using each channel for entertainment & leisure (%), 2024 & 2025
Consumers using each store type for entertainment & leisure (%), 2024 & 2025
Consumers using each device for entertainment & leisure purchases (%), 2024 & 2025
Consumers using each fulfilment option for entertainment & leisure (%), 2024 & 2025
Average spend on entertainment & leisure (%), 2025 & change on 2024
What percentage of entertainment & leisure spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Entertainment & books shopper penetration (%), total (2023-2025) and by demographic 2025
Toys & games shopper penetration (%), total (2023-2025) and by demographic 2025
Sports & leisure shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, entertainment & leisure (%), 2024 & 2025
Homewares, furniture & DIY shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for homewares, furniture & DIY (%), 2024 & 2025
What's driving retailer selection for homewares, furniture & DIY (%), 2025 & ppt change on 2024
Consumers using each channel for homewares, furniture & DIY (%), 2024 & 2025
Consumers using each store type for homewares, furniture & DIY (%), 2024 & 2025
Consumers using each device for homewares, furniture & DIY purchases (%), 2024 & 2025
Consumers using each fulfilment option for homewares, furniture & DIY (%), 2024 & 2025
Average spend on homewares, furniture & DIY (%), 2025 & change on 2024
What percentage of homewares, furniture & DIY spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Homewares shopper penetration (%), total (2023-2025) and by demographic 2025
Furniture shopper penetration (%), total (2023-2025) and by demographic 2025
DIY & gardening shopper penetration (%), total (2023-2025) and by demographic 2025
Floorcoverings shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, homewares, furniture & DIY (%), 2024 & 2025
Was delivery before Christmas a factor in whether or not to purchase furniture (%), 2024 & 2025
Speciality food & drink shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for speciality food & drink (%), 2024 & 2025
What's driving retailer selection for speciality food & drink (%), 2025 & ppt change on 2024
Consumers using each channel for speciality food & drink (%), 2024 & 2025
Consumers using each store type for speciality food & drink (%), 2024 & 2025
Consumers using each device for speciality food & drink purchases (%), 2024 & 2025
Consumers using each fulfilment option for speciality food & drink (%), 2024 & 2025
Average spend on speciality food & drink (%), 2025, & change on 2024
What percentage of speciality food & drink spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Food and nutrition shopper penetration (%), total (2023-2025) and by demographic 2025
Drinks shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, speciality food & drink (%), 2024 & 2025
Miscellaneous products shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for miscellaneous products (%), 2024 & 2025
What's driving retailer selection for miscellaneous products (%), 2025 & ppt change on 2024
Consumers using each channel for miscellaneous products (%), 2024 & 2025
Consumers using each store type for miscellaneous products (%), 2024 & 2025
Consumers using each device for miscellaneous products purchases (%), 2024 & 2025
Consumers using each fulfilment option for miscellaneous products (%), 2024 & 2025
Average spend on miscellaneous products (%), 2025, & change on 2024
What percentage of miscellaneous products spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Stationery shopper penetration (%), total (2023-2025) and by demographic 2025
Pet care shopper penetration (%), total (2023-2025) and by demographic 2025
Seasonal shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, miscellaneous products (%), 2024 & 2025