TrendSights Analysis 2025: Simplicity

"Simplicity" is one of the 63 trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next.

Excessive demands on time, information overload, and an abundance of choices leave many to choose simpler lifestyles that shun mass consumerism, with a focus on health and wellbeing. In categories such as food and beverages there is a noticeable inclination towards simple ingredient lists, minimal processing, healthier choices, transparent product information, and user-friendly features.

Scope

• Time scarcity and money constraints from long hours, busy lifestyles, and family responsibilities are driving demand for simpler, easier-to-consume products.
• Rising stress and uncertainty are leading to increasing demand for products that offer safety, comfort, and reliability.
• Generation Z and Millennials seek simple, on-the-go products that require minimal time to use or consume.
• Parents are seeking time-saving products and services that offer simplicity, value, multifunctionality, and safety.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.