Industry Insights: Top Trends in Non-Alcoholic Beverages 2026

The non-alcoholic beverage market in 2026 is being reshaped by functional wellness, clean-label transparency, sober social experiences, AI-driven personalization, and demand for convenient mini formats. This report identifies the key consumer shifts driving innovation and provides actionable insights to help brands capture growth in an increasingly health-focused and experience-led market.

The non-alcoholic beverages sectors is entering a new era of purposeful innovation. In 2026, growth is being driven by consumers who expect more than refreshment-they demand functional benefits, ingredient transparency, personalization, and premium experiences without alcohol.

Scope

• Brands are reformulating and innovating around high-protein, high-fiber, and nutrient-dense drinks.
• According to the World Health Organization, one in eight people worldwide are living with obesity.
• GLP-1 drugs are further boosting functional beverages' demand.
• Transparency regarding claims such as "free-from" ingredients, sustainability practices, and nutritional benefits also shape decisions, with notable influence from Generation Z and Generation Y in areas such as production processes, sustainable sourcing, and ethical sourcing.
• The global no-alcohol beer and cider market grew at a 7% CAGR from 2019 to 2024, while non-alcoholic spirits expanded at a sustained 14% CAGR over the same period, demonstrating consistent consumer demand and ongoing category premiumization.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.