Industry Insights: Top Trends in Meat and Meat Substitutes 2026

This report is part of the Top Trends report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from GlobalData's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

This report unveils valuable trend nuances, allowing brands to drive more accurate innovation strategies underpinned by consumer behaviors and preferences within the most influential mega-trends.

Scope

• Consumers are redefining their diets due to increased awareness of health benefits.
• Consumers seek guilt-free alternatives to ultra-processed meat by looking for certifications on-pack.
• Manufacturers aim to offer a gateway option to plant-based diets for flexitarians and beyond.

Reasons to Buy

• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.