TrendSights Analysis 2026: Environmental Responsibility

Consumers and FMCG manufacturers are increasingly making choices guided by environmental responsibility, creating a growing need for continual improvement in truly sustainable products and services.

Environmental Responsibility is a key trend within the broader Sustainability & Ethics mega-trend. It reflects consumers' growing concern for the global environment and how this is shaping their attitudes toward consumption, as well as the brands and producers they support.

Scope

• Plant-based protein is gaining attraction due to its lower environmental impact and greater health benefits.
• Brands are leveraging upcycled ingredients in beauty and grooming products.
• 57% of consumers are willing to pay more for products and services that are sustainable.

Reasons to Buy

• Understand the role of environmental responsibility in changing consumer attitudes and behaviors.
• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.