Denmark Cards and Payments - Opportunities and Risks to 2026

GlobalData's 'Denmark Cards and Payments: Opportunities and Risks to 2026' report provides detailed analysis of market trends in the Danish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, cash, direct debits, credit transfers, cheques, and mobile wallets during the review-period (2018-22e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Danish cards and payments industry, including -

Current and forecast values for each market in the Danish cards and payments industry, including debit and credit cards.

Detailed insights into payment instruments including cards, cash, direct debits, credit transfers, cheques, and mobile wallets. It also, includes an overview of the country's key alternative payment instruments.

Ecommerce market analysis.

Analysis of various market drivers and regulations governing the Danish cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape of the Danish cards and payments industry.

Scope

• Alternative payment solutions offered by both domestic and international companies such as MobilePay, Apple Pay, and Google Pay are growing in popularity among Danish consumers. To capitalize on this trend, Samsung launched its mobile payment solution Samsung Wallet in Denmark in November 2022. It enables users to make contactless in-store payments while also supporting online payments. Currently, Samsung Wallet is only supported by SEB. Meanwhile, in October 2022, the EU approved the merger of two mobile payment solutions: Denmark-based MobilePay and Norway-based Vipps. As a result of the merger, the combined entity now has 11 million users and over 400,000 partner merchants across the Nordic region.
• Digital-only banks are gradually making inroads into the Danish banking space. Founded in 2015, Danish fintech Lunar received a banking license in August 2019 and currently has more than 500,000 users in Denmark, Sweden, and Norway, including 13,000 business customers. Meanwhile, in January 2022, UK-based Revolut launched its banking operations in 10 European countries (including Denmark). The bank offers Standard, Plus, Premium, and Metal bank accounts. Account holders receive a debit card that can be used for cash withdrawals and payments, with Metal account holders receiving cashback on purchases..
• Straksclearing (also known as Express Transfers or RealTime 24/7) is a real-time payment platform available in Denmark since November 2014. However, with the aim of providing an integrated cross-border payment system for individuals in the Nordic region, in 2017, Danske Bank, Handelsbanken, Nordea, OP Financial Group, SEB, and Swedbank started collaborating to develop P27 Nordic Payments Platform. The solution is set to go live in 2023 across Nordic countries including Denmark. The new platform is set to offer enhanced convenience for consumers, enabling them to make faster and more secure instant cross-border payments.

Reasons to Buy

• The report provides top-level market analysis, information and insights into the Danish cards and payments industry, including -
• Make strategic business decisions, using top-level historic and forecast market data, related to the Danish cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Danish cards and payments industry.
• Assess the competitive dynamics in the Danish cards and payments industry.
• Gain insights into marketing strategies used for various card types in Denmark.
• Gain insights into key regulations governing the Danish cards and payments industry.