High Net Worth (HNW) Asset Allocation Trends 2024

Drawing on our 2023 Global Wealth Managers Survey, this report analyzes HNW asset allocation strategies in 24 key markets. In particular, it examines the drivers behind investment choices now and over the next 12 months.

While 2024 holds out the promise of the first cuts to many key markets' policy rates in the latter half of the year, both inflation and interest rates are forecast to remain elevated. Coupled with the enduring geopolitical risk from multiple wars and sluggish economies from China to Germany, and the outlook for 2024 is decidedly mixed.

Scope

• 94% of wealth managers see a significant risk of a financial market downturn over the next 12 months, making it one of the top threats to their business.
• Cash and near-cash products are expected to be the top draw for HNW investors in 2024 as caution prevails across all major markets.
• Bonds, commodities, and - for the first time in years - alternatives are all expected to lose portfolio share in 2024 as HNW investors remain committed to cash and begin rebuilding their equity holdings.

Reasons to Buy

• Learn how inflationary fears and geopolitical upheaval have affected investment behavior in the HNW space.
• Discover the latest investment trends and adjust your service proposition based on a detailed understanding of HNW investors' investment preferences.
• Determine how to best promote investment products by learning what is driving investment choices.
• Learn how and why investment preferences will change over the next 12 months.
• Understand the effect that increased volatility can have on investor behavior and how to minimize the risk of customers changing providers.
• Give your marketing strategies the edge required and capture new clients using insights from our data on HNW investment drivers.