PUBLISHER: Global Insight Services | PRODUCT CODE: 1916384
PUBLISHER: Global Insight Services | PRODUCT CODE: 1916384
Glamping Market is anticipated to expand from $4.8 billion in 2025 to $13.1 billion by 2035, growing at a CAGR of approximately 9.8%. In April 2024, glamping site pricing demonstrated significant variation, influenced by factors such as location, amenities, and the uniqueness of guest experiences. Premium destinations like Space Cowboys in Texas charged up to $329 per night, capitalizing on exclusive stargazing opportunities and high-end features like Space Pods and Starlink Wi-Fi. Meanwhile, destinations such as De Sterrenwacht in Belgium maintained lower rates, around $143 per night, by focusing on intimate nature settings and added-value perks like alpaca experiences and local breakfasts. This price spectrum highlighted the sector's ability to cater to diverse traveler expectations and budgets while driving demand for unique nature-based stays.
The steady growth of the glamping market was further supported by rising demand for eco-friendly and wellness-focused accommodations. Travelers increasingly sought sustainable options that balanced comfort with nature immersion, driving investment in unique offerings like yurts, themed tents, and off-grid retreats, which enhanced market diversity and appeal globally.
Segment Overview
| Market Segmentation | |
|---|---|
| Type | Family Travel, Enterprise Travel |
| End User | Consumers, Events |
| Size | 2 Person, 4 Person, Others |
| Accommodation | Cabins and Pods, Tents, Yurts, Treehouses, Others |
Based on type segment, the glamping market includes family travel and enterprise travel. In 2024, the family travel segment accounted for 74.6% of the glamping market share, holding the highest position due to the rising demand for experiential vacations that combine comfort with outdoor adventure. Families increasingly prefer glamping for its ability to provide luxury amenities, safety, and kid-friendly activities while maintaining a connection with nature. The growth is further supported by the availability of spacious accommodations, diverse recreational options, and on-site facilities such as guided tours, farm experiences, and eco-friendly setups. Social media influence, higher disposable incomes, and a growing trend toward sustainable travel experiences also contribute to the segment's strong market position.
Based on accommodation segment, the glamping market is divided into cabins and pods, tents, yurts, treehouses, and others. The yurts segment is expected to be the fastest-growing, at a rate of 14.9% during the forecast period, due to rising demand for eco-friendly and wellness-focused accommodations. In November 2024, plans for a wellbeing eco-retreat in St Brelade, Jersey, featuring nine seasonal yurts, were approved, reflecting strong consumer interest in immersive nature stays with modern comforts. Such projects catered to younger "moment maker" travelers seeking unique, Instagram-worthy experiences, offering amenities like yoga, meditation, farm-to-table dining, and sustainable practices. The segment's appeal was further enhanced by its seasonal flexibility, minimal environmental impact, and alignment with sustainable tourism trends.
Geographical Overview
In 2024, North America is witnessing significant growth in the glamping market, driven by rising consumer interest in eco-friendly luxury travel experiences that combine comfort with sustainability. Travelers are increasingly seeking nature-immersive vacations without compromising on amenities, a trend supported by the growing popularity of road trips and domestic tourism. In May 2024, Few & Far, an ultra-luxury sustainable safari brand, announced a series of carbon-neutral summer glamping experiences across iconic North American destinations, including Yellowstone, the Grand Canyon, Mendocino, and the Sierra Nevadas. These offerings feature solar-powered operations, locally sourced food, and "Leave No Trace" principles, catering to environmentally conscious tourists while tapping into high-demand seasonal travel, further reinforcing the region's leadership in sustainable and upscale outdoor accommodation trends.
The glamping market in Europe is witnessing robust growth, fueled by rising demand for eco-friendly luxury travel that blends nature immersion with high-end comfort. Travelers are increasingly opting for sustainable accommodations offering modern amenities in scenic, rural locations, aligning with the region's focus on eco-tourism. In November 2024, the Supreme Court of Cyprus cleared the way for luxury glamping projects by ruling their construction constitutional and compliant with EU law, removing legal barriers for development. This decision follows a June 2024 parliamentary amendment moving glamping to a stricter environmental assessment category, ensuring sustainability standards. With full hotel-style facilities, scenic integration, and strong consumer interest, Europe is positioning itself as a premier destination for upscale, environmentally conscious outdoor stays.
The glamping market in Asia-Pacific is expanding rapidly, driven by growing consumer demand for premium outdoor experiences that combine scenic natural settings with luxury amenities. Rising domestic tourism, increasing disposable incomes, and a strong focus on regional travel have fueled interest in unique, eco-friendly stays. In September 2024, the Thousand Garden Tarumizu luxury glamping site in Kagoshima, Japan, partially opened with a seaside cafe at Miyawaki Kaigan Koen park, offering panoramic views of Kinko Bay and Mount Kaimondake. Developed by local company Denken, the site will add two mobile home-style accommodations in October, each catering to one group per night with inclusive gourmet meals. Such developments highlight Asia-Pacific's momentum in blending nature, culture, and upscale hospitality to attract diverse travelers.
The glamping market in the Middle East & Africa grew steadily, driven by rising interest in sustainable, experience-based tourism and the region's efforts to diversify travel offerings beyond traditional attractions. Increasing eco-consciousness, demand for unique outdoor stays, and initiatives to boost rural tourism contributed to this growth. In June 2025, South Africa hosted the continent's first-ever Glamping Expo from 20-21 June at the Johannesburg Expo Centre, themed "Reimagining Innovation & Regenerative Tourism." Supported by South African Tourism and Gauteng Tourism Authority, the event united industry leaders, innovators, and service providers to showcase eco-luxury travel solutions. This milestone reflected the region's commitment to sustainable tourism, economic growth, and positioning itself as a global glamping destination.
The glamping market in Latin America has been expanding, driven by increasing interest in eco-tourism, adventure travel, and luxury outdoor experiences that connect visitors with the region's diverse natural landscapes. Growing awareness of sustainable tourism and the appeal of remote, scenic destinations offering modern comforts have further fueled demand. Countries across Latin America have been developing high-end glamping projects in coastal, jungle, and mountainous areas to attract both domestic and international travelers seeking unique stays. Leveraging rich biodiversity, cultural heritage, and year-round favorable climates, the region has positioned glamping as a premium alternative to conventional lodging. This combination of environmental sustainability, immersive experiences, and upscale amenities has made Latin America a rising hotspot in the global glamping industry.
Key Trends and Drivers
Luxury-Driven Growth in Iconic Destinations -
The glamping market is trending upward as travelers increasingly seek immersive nature experiences without sacrificing comfort. Rising demand for sustainable tourism, wellness-focused getaways, and unique accommodations is driving investment and innovation. Luxury operators are expanding into iconic destinations, offering upscale amenities such as en-suite bathrooms, gourmet dining, and curated activities. In March 2025, Under Canvas announced a $50 million expansion, adding new sites in California's Yosemite National Park and Washington's Columbia River Gorge, reflecting the sector's growth potential. Social media influence, eco-conscious travel preferences, and the appeal of year-round outdoor stays are further fueling glamping's transformation into a mainstream hospitality segment.
Premium Upgrades Elevating Comfort and Sustainability -
The glamping market is gaining momentum as travelers increasingly favor comfort-driven outdoor experiences that blend luxury with nature. Demand is fueled by eco-tourism trends, wellness retreats, and the desire for unique, Instagram-worthy stays. Operators are introducing premium upgrades to meet evolving guest expectations. In February 2025, Canyon Glamping unveiled its enhanced Pre-Spring lineup, featuring wall tents with mini splits, mini fridges, ambient lighting, king beds, hot tubs, and outdoor showers. Plans for new A-Frame cabins highlight the industry's focus on year-round appeal, sustainable design, and elevated guest comfort. These innovations are making glamping a preferred alternative to traditional camping and luxury resorts.
Urban Getaways -
The growing integration of luxury design, comfort, and nature-based experiences is driving the expansion of the glamping market. Modern travelers, particularly urban dwellers, are seeking unique staycations that combine outdoor adventure with high-end amenities. Resorts like Loom Crafts' Glamping Wilderness, launched on January 2025, near Bengaluru, exemplify this trend, offering prefab modular cabins, premium interiors, wellness centers, and curated leisure activities such as outdoor movie nights, campfires, and gourmet dining. This blend of rustic charm and contemporary luxury attracts families, couples, and experience-driven tourists, fueling demand for upscale, sustainable, and aesthetically designed glamping accommodations that deliver both relaxation and immersive natural experiences.
Research Scope