Baby Stroller and Pram Market Size - By Product Type, By Frame Material, By Age Group, By Price Range, By Distribution Channel, Global Forecast 2023

List of Tables

The global baby stroller and pram market is expected to register a 5.3% CAGR during 2023-2032, propelled demographic trends, emphasis on child safety, and rising disposable income.

According to an article published on Parents.com in 2023, 40% of parents with children under 18 are working extended hours, surpassing the 31% of employees without children under 18. The parents today are seeking reliable and convenient solutions related to baby that align with their busy lifestyles. The manufacturers are introducing an array of products equipped with advanced features, offering ease of use, portability, and safety. Moreover, increasing disposable income among parents is also fueling the demand for high-quality strollers and prams.

The baby stroller and pram industry is classified based on product, frame material, age group, price range, distribution channel, and region.

The double stroller segment is gain traction during the study period driven by an increasing number of families in the urban areas. Double strollers, designed for twins or siblings close in age, offer a practical solution for parents seeking convenience without compromising on safety. With features such as adjustable seating arrangements, storage options, and enhanced maneuverability, the product sales will increase.

The non-metallic frame material segment is anticipated to register significant growth through 2032 as parents are increasingly opting for lightweight yet durable frame materials that provide ease of handling. Materials such as high-quality plastics and composite materials are becoming popular choices for the overall efficiency and longevity of strollers and prams. The further innovation in terms of material & overall functionality are expected to open growth prospects.

Asia Pacific baby stroller & pram industry is expected to witness increased demand through 2032 driven by rising population, coupled with urbanization, and increasing awareness of childcare products. A growing middle-class population seeking quality childcare solutions, alongside the economic growth and lifestyle changes are expected to attract significant investments in the industry over the coming years.

Product Code: 7410

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Baby stroller and pram market 360 degree synopsis, 2018 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Frame material trends
2.6 Age group trends
2.7 Price range trends
2.8 Distribution channel trends

Chapter 3 Baby Stroller and Pram Industry Insights

3.1 Industry ecosystem analysis
3.2 Raw material analysis
3.3 Key news and initiatives
- 3.3.1 Partnership/Collaboration
- 3.3.2 Merger/Acquisition
- 3.3.3 Investment
- 3.3.4 Product launch & innovation
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.2 Industry pitfalls & challenges
3.6 Consumer buying behavior analysis
3.7 Growth potential analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022

Chapter 5 Baby Stroller and Pram Market Estimates & Forecast, By Product Type

5.1 Key trends, by product type
5.2 Lightweight strollers
5.3 Full-size strollers
5.4 Jogging strollers
5.5 Travel systems
5.6 Double strollers
5.7 Frame strollers
5.8 Others (Travel strollers, Umbrella strollers)

Chapter 6 Baby Stroller and Pram Market Estimates & Forecast, By Frame Material

6.1 Key trends, by frame material
6.2 Metallic
6.3 Nonmetallic (Plastic, Wooden)

Chapter 7 Baby Stroller and Pram Market Estimates & Forecast, By Age Group

7.1 Key trends, by age group
7.2 0-6 months
7.3 6-12 months
7.4 12-36 months
7.5 36 months and up

Chapter 8 Baby Stroller and Pram Market Estimates & Forecast, By Price Range

8.1 Key trends, by price range
8.2 Low (>$50)
8.3 Medium ($50-$200)
8.4 High (<$200)

Chapter 9 Baby Stroller and Pram Market Estimates & Forecast, By Distribution channel

9.1 Key trends, by distribution channel
9.2 Online channels
- 9.2.1 E-commerce
- 9.2.2 Company websites
9.3 Offline channels
- 9.3.1 Specialty Stores
- 9.3.2 Mega retails stores
- 9.3.3 Others (Individual stores, Departmental stores, etc.)

Chapter 10 Baby Stroller and Pram Market Estimates & Forecast, By Region

10.1 Key trends, by region
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Malaysia
- 10.4.7 Indonesia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
10.6 MEA
- 10.6.1 GCC
- 10.6.2 South Africa

Chapter 11 Company Profiles

11.1 Graco
11.2 Chicco
11.3 Baby Jogger
11.4 Britax
11.5 UPPAbaby
11.6 Bugaboo
11.7 Maclaren
11.8 Evenflo
11.9 Joie
11.10 Peg Perego
11.11 Mamas & Papas
11.12 Silver Cross
11.13 Cybex
11.14 Thule
11.15 Maxi-Cosi