Bath Towel Market - By Material, By Size, By Price, By End-User, By Distribution Channel, Forecast 2024

Description

Bath Towel Market size is poised to expand at over 4.8% CAGR between 2024 and 2032 driven by the rising demand for luxury and comfort coupled with new product launches featuring larger sizes and enhanced quality.

The increasing consumer inclination towards plush and soft towels that provide a spa-like experience at home is surging the demand for premium bath linens. Manufacturers and designers are responding by introducing towels with larger dimensions for offering more coverage and indulgence. For instance, in May 2023, Mary Carney announced plans to create size-inclusive TOWEL in three different sizes: the Ava, Joni, and Gemma, to provide complete coverage at the chest and hips with the flexibility to wrap and tuck. Additionally, innovations in fabric blends, such as luxurious Egyptian cotton and bamboo fibers are helping to enhance the softness and absorbency of towels. These new offerings, combining luxury with practicality to cater to consumer preferences for larger, high-quality towels will augment the industry outlook.

The bath towel market is segmented into material, size, price, end-use, distribution channel, and region.

Based on material, the microfiber bath towel industry is projected to gain 4.3% CAGR from 2024-2032 as they offer exceptional softness, absorbency, and quick drying properties, emerging highly desirable among consumers. These towels have the ability to absorb water quickly while remaining lightweight and durable, resulting in their widespread adoption across households, hotels, and spas. Additionally, the eco-friendly nature of microfiber, with its reduced water and detergent usage during washing is increasingly appealing to environmentally conscious consumers. Moreover, the growing preference for luxurious yet functional towels with superior performance is expected to fuel the product demand.

In terms of end-use, the bath towel market from the commercial segment generated considerable revenue in 2023 and is expected to witness 4.7% CAGR through 2032. This is owing to the rising demand from hotels, spas, gyms, and healthcare facilities to enhance guest experience and hygiene standards. The emphasis on providing luxurious and comfortable amenities for guests has propelled the adoption of premium bath towels in commercial settings. Additionally, the increasing number of wellness centers and the growing trend of self-care and relaxation are boosting the need for plush, absorbent towels, further fueling the segment growth.

Regionally, the North America bath towel industry size is set to exhibit 4.7% growth rate between 2024 and 2032. The increasing consumer focus on personal hygiene, wellness, and home comfort is propelling the demand for premium bath towels in the region. The robust hospitality sector across major American countries with a multitude of hotels, resorts, and spas is further boosting the product preference as these establishments seek luxurious towels to enhance guest experience. Additionally, the trend of home renovation and interior decor upgrades is propelling the residential demand for high-quality bath towels.

Product Code: 8263

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360-degree synopsis, 2018 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Technology & innovation landscape
3.3 Key news and initiatives
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
  - 3.5.1.1 Growing demand from the hospitality sector
  - 3.5.1.2 Increased focus on personal hygiene and wellness
- 3.5.2 Industry pitfalls & challenges
  - 3.5.2.1 Fluctuations in the prices of raw materials
3.6 Consumer buying behavior analysis
3.7 Growth potential analysis
3.8 Porter's analysis
- 3.8.1 Supplier power
- 3.8.2 Buyer power
- 3.8.3 Threat of new entrants
- 3.8.4 Threat of substitutes
- 3.8.5 Industry rivalry
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material, 2018 - 2032, (USD Million) (Thousand Units)

5.1 Key trends
5.2 Cotton
- 5.2.1 Organic cotton
- 5.2.2 Egyptian cotton
- 5.2.3 Pima cotton
- 5.2.4 Turkish cotton
5.3 Bamboo fiber
5.4 Microfiber
5.5 Others (linen, etc.)

Chapter 6 Market Estimates & Forecast, By Size, 2018 - 2032, (USD Million) (Thousand Units)

6.1 Key trends
6.2 Small (13" x 13")
6.3 Medium (16" x 28")
6.4 Large (30" x 60")
6.5 Extra large (34" x 72")

Chapter 7 Market Estimates & Forecast, By Price, 2018 - 2032, (USD Million) (Thousand Units)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By End-Use, 2018 - 2032, (USD Million) (Thousand Units)

8.1 Key trends
8.2 Residential
8.3 Commercial
8.4 Institutional

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2018 - 2032, (USD Million) (Thousand Units)

9.1 Key trends
9.2 Online channels
- 9.2.1 E-commerce websites
9.3 Offline channels
- 9.3.1 Specialty stores
- 9.3.2 Mega retail stores
- 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2018 - 2032, (USD Million) (Thousand Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Malaysia
- 10.4.7 Indonesia
- 10.4.8 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Rest of Latin America
10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa
- 10.6.4 Rest of MEA

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

11.1 Elastex Ltd.
11.2 Iris Hantverk
11.3 Grace
11.4 Kingshore
11.5 Looms
11.6 Loftex
11.7 Nine Space
11.8 Orahome
11.9 Sanli
11.10 Springs Global
11.11 SUNVIM
11.12 Trident Group
11.13 Utopia Deals
11.14 Venus Group
11.15 Welspun
11.16 Westpoint Home
11.17 1888 Mills

Bath Towel Market - By Material, By Size, By Price, By End-User, By Distribution Channel, Forecast 2024 - 2032