Sleep Tech Devices Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

The global sleep tech devices market was estimated at USD 24.9 billion in 2024 and is expected to grow from USD 29.3 billion in 2025 to USD 134.7 billion in 2034, at a CAGR of 18.5%, according to the latest report published by Global Market Insights Inc.

According to various health studies, a significant portion of the adult population now experiences poor sleep quality or insufficient sleep duration, often without being formally diagnosed. This underdiagnosis further drives demand for consumer-facing, non-invasive devices that allow individuals to self-monitor and take early action.

Increasing Adoption of Wearables

The wearables segment held a notable share in 2024. Consumers are increasingly turning to smartwatches, fitness bands, and other sensor-equipped wearables to monitor sleep patterns, heart rate variability, and oxygen saturation throughout the night. The demand is largely driven by the desire for continuous, non-invasive health tracking that fits seamlessly into daily life. With improvements in sensor accuracy and AI-powered analytics, wearables are evolving from basic sleep trackers to holistic wellness companions.

Increasing Prevalence of Insomnia

The insomnia segment will grow at a decent CAGR through 2034, as millions of individuals struggle with chronic sleep initiation and maintenance problems. Sleep tech devices tailored for this market-such as smart pillows, cognitive behavioral therapy (CBT)-based apps, and noise-masking devices-are gaining traction among both consumers and clinicians. The focus is on providing drug-free, personalized solutions that enhance sleep quality without adverse side effects. Key players are investing in evidence-based features and digital therapeutics to address the root causes of insomnia while delivering actionable insights that promote better sleep hygiene and long-term behavioral changes.

Sleep Centers and Fitness Centers to Gain Traction

The sleep centers and fitness centers held a sizeable share in 2024. Sleep labs are increasingly adopting advanced monitoring systems, AI-powered diagnostics, and connected devices to streamline sleep studies and improve clinical outcomes. At the same time, fitness centers are integrating sleep tracking services as part of broader wellness programs, recognizing the direct link between sleep quality, physical performance, and recovery. These partnerships are opening new B2B revenue streams for manufacturers and creating a hybrid ecosystem where medical and lifestyle applications of sleep technology can coexist and thrive.

North America to Emerge as a Propelling Region

North America sleep tech devices market is expected to generate significant revenues by 2034, fueled by high consumer awareness, advanced healthcare infrastructure, and strong demand for personalized wellness solutions. The United States, in particular, accounts for the lion's share of the region's revenue, with rising rates of sleep disorders and chronic health conditions creating ongoing demand for both consumer-grade and clinical-grade devices. The market in North America is expected to continue growing steadily, supported by favorable reimbursement policies for medical devices, innovation in wearable technologies, and the expansion of digital health platforms.

Major players in the sleep tech devices market are Smart Nora, Fitbit, BedJet, Withings, ResMed, Emfit, Oura Health, SleepScore Labs, Somnofy, Balluga, ChiliSleep, Apple, ReST, Itamar Medical, Huawei, Somnox, Pulsetto, Philips, Garmin, Eight Sleep, Xiaomi, Fisher & Paykel Healthcare.

To strengthen their foothold in the sleep tech devices market, leading companies are employing a mix of strategic partnerships, product innovation, and targeted acquisitions. Many are focusing on integrating AI and machine learning to deliver deeper insights and predictive analytics, enhancing user engagement and clinical relevance. Others are expanding their ecosystems through interoperability with health apps and smart home platforms. Brand differentiation is also being achieved through direct-to-consumer models, influencer marketing, and subscription-based service models. Additionally, collaborations with healthcare providers and sleep clinics help companies validate their offerings while tapping into new patient segments and reimbursement channels.