PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1871195
PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1871195
Accent Rugs Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
The Global Accent Rugs Market was valued at USD 8.5 Billion in 2024 and is estimated to grow at a CAGR of 4.9% to reach USD 13.6 Billion by 2034.
Market growth is driven by the rising consumer interest in home decor and interior styling, as people place greater emphasis on creating comfortable and visually appealing living spaces. Accent rugs have become an integral part of modern home design due to their ability to enhance warmth, comfort, and aesthetics in any room. The growing enthusiasm for home personalization, particularly among younger consumers, has accelerated the adoption of accent rugs with bold designs, varied textures, and vibrant patterns. The influence of social media platforms has further strengthened this trend, as visually appealing home products continue to gain popularity online. Additionally, increasing residential construction and renovation activities worldwide are boosting demand for decorative items such as accent rugs. Rapid urbanization, especially in emerging economies like India and Brazil, is fueling the expansion of new housing projects and remodeling efforts. Since accent rugs are affordable and instantly transform interiors, they are often among the first decorative purchases made during new home setups or renovation projects.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $8.5 Billion |
| Forecast Value | $13.6 Billion |
| CAGR | 4.9% |
The tufted category segment generated USD 3.8 Billion in 2024 and is forecasted to grow at a CAGR of 4.6% between 2025 and 2034. Tufted rugs are produced using a fast, cost-efficient technique in which yarn loops are inserted through a backing material and later trimmed to create a smooth and plush finish. This manufacturing approach allows for large-scale production while maintaining detailed designs and premium aesthetics. Their ability to replicate the look and feel of hand-crafted rugs at lower prices has significantly contributed to their widespread popularity. These rugs have gained traction among budget-conscious consumers and new homeowners seeking stylish home upgrades without incurring high costs.
The offline distribution channel segment held 76.4% share and is anticipated to grow at a CAGR of 4.8% from 2025 to 2034. This strong presence can be attributed to the preference among buyers to experience a product's texture, color, and quality in person before making a purchase. Physical retail outlets such as furniture showrooms, department stores, and specialty home decor stores enable consumers to visualize how rugs will fit within their interiors. Moreover, offline shopping provides advantages such as immediate product availability, personal assistance, and the ability to compare a wide range of options side by side, making it the preferred purchasing channel for many consumers.
U.S. Accent Rugs Market generated USD 1.77 Billion in 2024 and is expected to grow at a CAGR of 4.3% between 2025 and 2034. Market growth in the country is supported by strong consumer spending on home improvement and interior design, along with a growing focus on comfort and aesthetic appeal. The increase in home renovation and redecoration activities has been reinforced by lifestyle changes and the expansion of remote work trends. As a result, demand for premium home furnishings, including accent rugs, continues to rise, driving innovation and product variety across the U.S. market.
Prominent players in the Global Accent Rugs Market include Beaulieu, Masland Carpets, Shaw Industries Group, Stark Carpet, Balta, Bentley Mills, Mannington Mills, Mohawk Industries, Oriental Weavers, Milliken & Company, Interface, J&J Flooring, The Dixie Group, Tarkett, and Engineered Floors. Leading companies in the Accent Rugs Market are focusing on expanding their product portfolios, investing in sustainable materials, and leveraging modern manufacturing technologies to strengthen their market position. Many are introducing eco-friendly and customizable rug designs to cater to evolving consumer preferences for personalized and sustainable home decor. Partnerships with interior designers, retailers, and online marketplaces are being used to enhance visibility and reach a broader audience. Manufacturers are also emphasizing digital marketing and omnichannel distribution to meet the growing demand for both online and offline purchasing experiences.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope and definition
- 1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
- 1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/Country
- 1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.6 Forecast model
- 1.7 Research assumptions and limitations
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis
- 2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Type
- 2.2.3 Material
- 2.2.4 Size
- 2.2.5 Price
- 2.2.6 Application
- 2.2.7 Distribution channel
- 2.3 CXO perspectives: Strategic imperatives
- 2.3.1 Key decision points for industry executives
- 2.3.2 Critical success factors for market players
- 2.4 Future outlook and strategic recommendations
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising demand for home decor and interior aesthetics
- 3.2.1.2 Growth in residential construction and renovation
- 3.2.1.3 Sustainability and eco-friendly materials
- 3.2.1.4 Customization and design diversity
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 Shifting preference towards hard flooring
- 3.2.2.2 Rising cost of raw materials and transportation
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Future market trends
- 3.5 Technology and innovation landscape
- 3.5.1 Current technological trends
- 3.5.2 Emerging technologies
- 3.6 Price trends
- 3.6.1 By region
- 3.6.2 By type
- 3.7 Regulatory landscape
- 3.7.1 Standards and compliance requirements
- 3.7.2 Regional regulatory frameworks
- 3.7.3 Certification standards
- 3.8 Trade statistics
- 3.8.1 Major importing countries
- 3.8.2 Major exporting countries
- 3.9 Porter's analysis
- 3.10 PESTEL analysis
- 3.11 Consumer behavior analysis
- 3.11.1 Purchasing patterns
- 3.11.2 Preference analysis
- 3.11.3 Regional variations in consumer behavior
- 3.11.4 Impact of e-commerce on buying decisions
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 By Region
- 4.2.1.1 North America
- 4.2.1.2 Europe
- 4.2.1.3 Asia Pacific
- 4.2.1.4 Latin America
- 4.2.1.5 Middle East & Africa
- 4.2.1 By Region
- 4.3 Company matrix analysis
- 4.4 Competitive analysis of major market players
- 4.5 Competitive positioning matrix
- 4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans
Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034, (USD Billion) (Thousand Units)
- 5.1 Key trends
- 5.2 Woven
- 5.3 Tufted
- 5.4 Knotted
- 5.5 Needle-punched
- 5.6 Flat weave
- 5.7 Others
Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034, (USD Billion) (Thousand Units)
- 6.1 Key trends
- 6.2 Nylon
- 6.3 Wool
- 6.4 Silk
- 6.5 Polyester
- 6.6 Acrylic
- 6.7 Others
Chapter 7 Market Estimates & Forecast, By Size, 2021 - 2034, (USD Billion) (Thousand Units)
- 7.1 Key trends
- 7.2 Small (2x3, 3x5, 4x6)
- 7.3 Medium (5x7, 5x8, 6x9)
- 7.4 Large (8x10, 9x12)
Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2034, (USD Billion) (Thousand Units)
- 8.1 Key trends
- 8.2 Low
- 8.3 Medium
- 8.4 High
Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034, (USD Billion) (Thousand Units)
- 9.1 Key trends
- 9.2 Residential
- 9.3 Commercial
Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Thousand Units)
- 10.1 Key trends
- 10.2 Online
- 10.2.1 E-commerce website
- 10.2.2 Company website
- 10.3 Offline
- 10.3.1 Hypermarket/ supermarkets
- 10.3.2 Mega retail stores
- 10.3.3 Specialty stores
- 10.3.4 Others
Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Thousand Units)
- 11.1 Key trends
- 11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
- 11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 France
- 11.3.4 Italy
- 11.3.5 Spain
- 11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 South Korea
- 11.4.5 Australia
- 11.4.6 Indonesia
- 11.4.7 Malaysia
- 11.5 Latin America
- 11.5.1 Brazil
- 11.5.2 Mexico
- 11.5.3 Argentina
- 11.6 MEA
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 South Africa
Chapter 12 Company Profiles
- 12.1 Balta
- 12.2 Beaulieu
- 12.3 Bentley Mills
- 12.4 Engineered Floors
- 12.5 Interface
- 12.6 J&J Flooring
- 12.7 Mannington Mills
- 12.8 Masland Carpets
- 12.9 Milliken & Company
- 12.10 Mohawk Industries
- 12.11 Oriental Weavers
- 12.12 Shaw Industries Group
- 12.13 Stark Carpet
- 12.14 Tarkett
- 12.15 The Dixie Group
