PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1885906
PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1885906
North America Household Cleaning Tools and Supplies Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
North America Household Cleaning Tools & Supplies Market was valued at USD 10.8 billion in 2024 and is estimated to grow at a CAGR of 5.2% to reach USD 17.8 billion by 2034.
Market expansion is fueled by rising consumer interest in smart, energy-efficient, and visually appealing cleaning solutions. Environmental sustainability is becoming a central factor, as companies prioritize recyclable materials and reduced plastic usage in their products. Innovations in material science, particularly microfiber technology, are transforming cleaning tools, delivering superior cleaning efficiency while minimizing water and chemical use. Consumers increasingly prioritize health and safety, with over 60% reporting that these considerations influence their purchasing decisions. Regulatory frameworks and industry guidelines also support the shift toward eco-friendly products, while major players continuously innovate to meet the demand for functional, ergonomic, and sustainable cleaning solutions. This combination of technological advancement, sustainability focus, and consumer awareness is driving consistent growth in the North American market.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $10.8 Billion |
| Forecast Value | $17.8 Billion |
| CAGR | 5.2% |
In 2024, the long-handle cleaning tools segment generated USD 2.4 billion and is projected to grow at a CAGR of 5.3% through 2034. Long-handle tools, including brooms, mops, dusters, and scrubbers, remain the largest product category due to their ergonomic designs, which reduce physical strain and enhance accessibility to hard-to-reach areas. The rising consumer preference for comfortable, user-friendly cleaning solutions continues to propel growth in this segment.
The bathroom cleaning segment accounted for a 23.3% share in 2024 and is anticipated to grow at a CAGR of 5.7% by 2034. Bathrooms require frequent cleaning due to high moisture levels that encourage mold, mildew, and bacterial growth. This drives demand for specialized tools such as scrub brushes, tile cleaners, and long-handle solutions, while manufacturers compete to innovate products tailored for bathroom sanitation and hygiene.
U.S. Household Cleaning Tools & Supplies Market held an 85.6% share in 2024. Growth is supported by rising household numbers, higher disposable incomes, and strong consumer spending on home care products. Market expansion is further driven by product innovations, sustainability initiatives, and the presence of leading companies that continuously invest in eco-friendly and ergonomically designed cleaning solutions.
Key players in the North America Household Cleaning Tools & Supplies Market include 3M, Carolina Mop Company, Church & Dwight, Ettore Products, Freudenberg, Fuller Brush, Kimberly-Clark, Karcher, Newell Brands, O'Dell Corp., Premier Mop & Broom, Procter & Gamble, The Clorox Company, The Libman Company, and Unger Enterprises. Companies in the North America Household Cleaning Tools & Supplies Market are adopting multiple strategies to strengthen their presence and expand their foothold. These include developing eco-friendly and recyclable product lines, investing in advanced microfiber and ergonomic technologies, and focusing on premium and smart cleaning solutions. Strategic partnerships, mergers, and acquisitions allow them to expand their distribution networks and gain access to new consumer segments. Continuous research and development efforts ensure product differentiation and innovation, while sustainability initiatives and adherence to regulatory guidelines enhance brand credibility and consumer trust.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope and definition
- 1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
- 1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/Country
- 1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.6 Forecast model
- 1.7 Research assumptions and limitations
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis
- 2.2 Key market trends
- 2.2.1 Country
- 2.2.2 Product
- 2.2.3 Application
- 2.2.4 End use
- 2.2.5 Distribution channel
- 2.3 CXO perspectives: strategic imperatives
- 2.3.1 Key decision points for industry executives
- 2.3.2 Critical success factors for market players
- 2.4 Future outlook and strategic recommendations
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Increasing awareness of hygiene and cleanliness
- 3.2.1.2 Technological advancements in cleaning equipment
- 3.2.1.3 E-commerce expansion and subscription models
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 Rising adoption of professional cleaning services
- 3.2.2.2 Lack of consumer retention and product differentiation
- 3.2.3 Opportunities
- 3.2.3.1 Rising demand for sustainability
- 3.2.3.2 Integration of smart and automated cleaning solutions
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Future market trends
- 3.5 Technology and innovation landscape
- 3.5.1 Current technological trends
- 3.5.2 Emerging technologies
- 3.6 Price trends
- 3.6.1 By country
- 3.6.2 By product
- 3.7 Regulatory landscape
- 3.7.1 Standards and compliance requirements
- 3.7.2 Regional regulatory frameworks
- 3.7.3 Certification standards
- 3.8 Risk assessment and mitigation
- 3.9 Gap analysis
- 3.10 Porter's analysis
- 3.11 PESTEL analysis
- 3.12 Consumer behaviour analysis
- 3.12.1 Purchasing patterns
- 3.12.2 Preference analysis
- 3.12.3 Regional variations in consumer behaviour
- 3.12.4 Impact of e-commerce on buying decisions
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 By country
- 4.2.1.1 U.S.
- 4.2.1.2 Canada
- 4.2.1 By country
- 4.3 Company matrix analysis
- 4.4 Competitive analysis of major market players
- 4.5 Competitive positioning matrix
- 4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans
Chapter 5 Market Estimates & Forecast, By Product, 2021 2034, (USD Billion) (Thousand Units)
- 5.1 Key trends
- 5.2 Long handle cleaning tools
- 5.2.1 Mops
- 5.2.2 Brooms
- 5.2.3 Brushes
- 5.2.4 Dustpans
- 5.2.5 Spin Mops
- 5.2.6 Sweeper floor mop
- 5.2.7 Dusters
- 5.3 Handheld cleaning solutions
- 5.3.1 Sponges
- 5.3.2 Scour pads
- 5.3.3 Cleaning brushes
- 5.3.4 Squeegees
- 5.3.5 Toilet brushes and plungers
- 5.3.6 Cleaning cloths/towels
- 5.3.7 Others
- 5.4 Cleaning gloves
- 5.4.1 Disposable cleaning gloves
- 5.4.2 Reusable cleaning gloves
- 5.4.3 Others
- 5.5 Microfiber products
- 5.5.1 Towels/cloth
- 5.5.2 Microfiber mops
- 5.5.3 Spin mops
- 5.5.4 Mops
- 5.5.5 Dusters
- 5.5.6 Others
- 5.6 Cleaning systems
- 5.6.1 Mop/bucket systems
- 5.6.2 Cleaning carts and caddies
- 5.6.3 Professional cleaning systems
- 5.6.4 Lint rollers
- 5.6.5 Cleaning storage and organization
- 5.6.6 Others
- 5.7 Outdoor cleaning tools
- 5.7.1 Window cleaning tools
- 5.7.2 Gutter cleaning tools
- 5.7.3 Others
- 5.8 Multi-function cleaning tools
- 5.8.1 2 in 1 multi-function cleaning tools
- 5.8.2 3 in 1 multi-function cleaning tools
- 5.8.3 Multi-function cleaning tool kits
- 5.8.4 Other
- 5.9 Professional cleaning tools
- 5.9.1 Professional cleaning tools
- 5.9.2 Professional cleaning systems
- 5.9.3 Professional cleaning accessories
- 5.9.4 Other
- 5.10 Electric/battery powered cleaning tools and accessories
- 5.10.1 Electric/battery power cleaning tools
- 5.10.1.1 Short handle
- 5.10.1.2 Long handle
- 5.10.2 Electric/battery power cleaning tool kits & accessories
- 5.10.3 Others
- 5.10.1 Electric/battery power cleaning tools
- 5.11 Others
Chapter 6 Market Estimates & Forecast, By Application, 2021 2034, (USD Billion) (Thousand Units)
- 6.1 Key trends
- 6.2 Basement
- 6.3 Bathroom
- 6.4 Bedroom
- 6.5 Garage
- 6.6 Kitchen
- 6.7 Laundry Room
- 6.8 Living room
- 6.9 Toilet
- 6.10 Others
Chapter 7 Market Estimates & Forecast, By End Use, 2021 2034, (USD Billion) (Thousand Units)
- 7.1 Key trends
- 7.2 DIY/Homeowners
- 7.3 Cleaning Professionals
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 2034, (USD Billion) (Thousand Units)
- 8.1 Key trends
- 8.2 Online
- 8.3 E-commerce websites
- 8.4 Company owned websites
- 8.5 Offline
- 8.6 Home centers
- 8.7 Hypermarkets/supermarkets
- 8.8 Big box retailers
- 8.9 Club channel
- 8.10 Others
Chapter 9 Market Estimates & Forecast, By Countries, 2021 2034, (USD Billion) (Thousand Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
Chapter 10 Company Profiles
- 10.1 3M
- 10.2 Carolina Mop Company
- 10.3 Church & Dwight
- 10.4 Ettore Products
- 10.5 Freudenberg
- 10.6 Fuller Brush
- 10.7 Kimberly-Clark
- 10.8 Karcher
- 10.9 Newell Brands
- 10.10 O’Dell Corp.
- 10.11 Premier Mop & Broom
- 10.12 Procter & Gamble
- 10.13 The Clorox Company
- 10.14 The Libman Company
- 10.15 Unger Enterprises
