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Market Research Report
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1106007

Web Analytics
Published: | Global Industry Analysts, Inc. | 360 Pages | Delivery time: 1-2 business days

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Web Analytics
Published: July 1, 2022
Global Industry Analysts, Inc.
Content info: 360 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

What`s New for 2022?

» Global competitiveness and key competitor percentage market shares

» Market presence across multiple geographies - Strong/Active/Niche/Trivial

» Online interactive peer-to-peer collaborative bespoke updates

» Access to our digital archives and MarketGlass Research Platform

» Complimentary updates for one year

Global Web Analytics Market to Reach $6.5 Billion by 2025

Web analytics, also termed digital analytics refers to the collection, measurement and analysis of web data. The web analytics strategy is designed to maximize the effectiveness of online and e-commerce activities. The growing need to align the organizational core work processes with business objectives is driving demand for web analytics solutions. With exponential growth witnessed in data volumes generated from various business processes, there is a growing need for effective measurement and analysis of the unorganized data to enhance business efficiency. Amid the COVID-19 crisis, the global market for Web Analytics estimated at US$4.2 Billion in the year 2022, is projected to reach a revised size of US$6.5 Billion by 2025, registering a compounded annual growth rate (CAGR) of 15.7% over the analysis period. United States represents the largest regional market for Web Analytics, accounting for an estimated 32.9% share of the global total. The market is projected to reach US$2.2 Billion by the close of the analysis period. Asia-Pacific is forecast to emerge as the fastest growing regional market with a CAGR of 17.6% over the analysis period.

The market has been benefiting significantly from the advent of advanced web analytics solutions with enhanced performance capabilities, made possible through the rapid pace of technology advancements witnessed in the space. The increase in data-driven online businesses, the increased adoption of multichannel marketing initiatives, and shift towards cloud-based platforms are spurring demand for web analytics solutions. The need to intensify marketing activities in a highly competitive environment is fueling demand for web analytics solutions. Another notable trend in the market is the growing importance of mobile analytics solutions. With penetration of smartphones on the rise, the website traffic through various mobile devices is witnessing high growth. Consequently, companies are using mobile analytics solutions to analyze the mobile traffic, so as to strategize effectively to target these users. The market is also being influenced by the growing integration of artificial intelligence (AI) into web analytics that has the potential to offer more effective processed information from web portals. However, the strict government regulations and need to comply with data privacy rules are impeding market growth. Data privacy specifically is emerging as a key concern for the market.

In North America, the emergence of online data-driven businesses, rapid rise in e-commerce market, and trend towards marketing automation are all driving demand for web analytics solutions. As the region is at the forefront of digital revolution, there is high demand for advanced web analytics solutions. The high penetration of smartphones and other mobile devices in North America and the significant increase in website traffic from these mobile devices are also enhancing importance of analyzing the mobile data, thus raising demand for web analytics solutions. Also, growing use of social media platforms is also leading to growing use of web analytics solutions for analyzing website traffic on such platforms. Asia-Pacific is witnessing high adoption of web analytics solutions due to the rising awareness among businesses about the need to analyze the huge volume of unstructured data generated by their websites.

Select Competitors (Total 546 Featured) -

  • Adobe, Inc.
  • Applied Technologies Internet SAS
  • Facebook, Inc.
  • Google LLC
  • Hootsuite, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • SAS Institute, Inc.
  • SimilarWeb Ltd.
  • Splunk, Inc.
  • Teradata Corporation
  • Webtrends, Inc.
Product Code: MCP13371

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Impact of Covid-19 and a Looming Global Recession
    • Web Analytics: An Introduction
    • Categories of Web Analytics
    • Off-Site Web Analytics Technologies
    • On-Site Web Analytics
    • Deployment Models for Web Analytics
    • Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
    • Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
    • Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
    • Global Advertising Spending Share (in %) by Medium for 2019 and 2021
    • Imperative Need for Online Businesses to Improve Website Experience Spurs Demand for Web Analytics
    • Number of Websites (In Billion) for the Years 2012, 2014, 2016, 2018 and 2020
    • Correlation Between Page Loading Time (In Seconds) & Bounce Rates (In %)
    • Average Size of Websites (In Mb) by Device Format and Optimal Size
    • Average Bounce Rates (In %) by Sector
    • Web Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for 546 Players Worldwide in 2022 (E)
  • 2. FOCUS ON SELECT PLAYERS
    • Adobe, Inc. (USA)
    • Applied Technologies Internet SAS (France)
    • Facebook, Inc. (USA)
    • Google LLC (USA)
    • Hootsuite, Inc. (Canada)
    • IBM Corporation (USA)
    • Microsoft Corporation (USA)
    • MicroStrategy, Inc. (USA)
    • SAS Institute, Inc. (USA)
    • SimilarWeb Ltd. (USA)
    • Splunk, Inc. (USA)
    • Teradata Corporation (USA)
    • Webtrends, Inc. (USA)
  • 3. MARKET TRENDS & DRIVERS
    • Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
    • Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
    • Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
    • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
    • Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
    • Leading Retail E-Commerce Countries Worldwide: Ranked by Sales in $ Billion for 2019
    • Increasing Proliferation of Artificial Intelligence in Web Analytics
    • Global Big Data and Business Analytics Revenues in US$ Billion: 2015 to 2022
    • Percentage of Global Web Pages Served to Mobile: 2010-2022
    • Cloud Adoption of Web Analytics Gains Traction
    • Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
    • Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
    • Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
    • Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
    • Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
    • With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
    • Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
    • Social Media Users Penetration (in %) by Generation
    • Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
    • Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
    • Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Open Source Vendors Challenge Commercial Web Analytics Vendors
    • Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
    • Real-Time Analytics Come to the Fore
    • Privacy Issues: A Cause of Concern
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Web Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 2: World 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2021 & 2027
    • TABLE 3: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 4: World 7-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 5: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 6: World 7-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 7: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 8: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 9: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 10: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 11: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 12: World 7-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 13: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 14: World 7-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 15: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 16: World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 17: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 18: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 19: World Recent Past, Current & Future Analysis for Logistics & Transportation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 20: World 7-Year Perspective for Logistics & Transportation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 21: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 22: World 7-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
    • TABLE 23: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 24: World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027

III. MARKET ANALYSIS

  • UNITED STATES
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
    • TABLE 25: USA Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 26: USA 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 27: USA Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 28: USA 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 29: USA Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 30: USA 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • CANADA
    • TABLE 31: Canada Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 32: Canada 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 33: Canada Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 34: Canada 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 35: Canada Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 36: Canada 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • JAPAN
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
    • TABLE 37: Japan Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 38: Japan 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 39: Japan Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 40: Japan 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 41: Japan Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 42: Japan 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • CHINA
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
    • TABLE 43: China Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 44: China 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 45: China Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 46: China 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 47: China Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 48: China 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • EUROPE
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
    • TABLE 49: Europe Recent Past, Current & Future Analysis for Web Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 50: Europe 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2021 & 2027
    • TABLE 51: Europe Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 52: Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 54: Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 55: Europe Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 56: Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • FRANCE
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
    • TABLE 57: France Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 58: France 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 59: France Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 60: France 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 61: France Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 62: France 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • GERMANY
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
    • TABLE 63: Germany Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 64: Germany 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 65: Germany Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 66: Germany 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 67: Germany Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 68: Germany 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • ITALY
    • TABLE 69: Italy Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 70: Italy 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 71: Italy Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 72: Italy 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 73: Italy Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 74: Italy 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • UNITED KINGDOM
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
    • TABLE 75: UK Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 76: UK 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 77: UK Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 78: UK 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 79: UK Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 80: UK 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • REST OF EUROPE
    • TABLE 81: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 82: Rest of Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 83: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 84: Rest of Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 85: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 86: Rest of Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • ASIA-PACIFIC
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
    • TABLE 87: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 88: Asia-Pacific 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 89: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 90: Asia-Pacific 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 91: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 92: Asia-Pacific 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027
  • REST OF WORLD
    • TABLE 93: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 94: Rest of World 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2021 & 2027
    • TABLE 95: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 96: Rest of World 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2021 & 2027
    • TABLE 97: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 98: Rest of World 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2021 & 2027

IV. COMPETITION

  • Total Companies Profiled: 546