PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1646776
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1646776
AR in Education
Global AR in Education Market to Reach US$24.6 Billion by 2030
The global market for AR in Education estimated at US$4.9 Billion in the year 2024, is expected to reach US$24.6 Billion by 2030, growing at a CAGR of 30.6% over the analysis period 2024-2030. Higher Education End-Use, one of the segments analyzed in the report, is expected to record a 32.5% CAGR and reach US$14.7 Billion by the end of the analysis period. Growth in the Primary & Secondary Education End-Use segment is estimated at 29.9% CAGR over the analysis period.
The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 28.9% CAGR
The AR in Education market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 28.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 28.0% and 26.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 20.8% CAGR.
Global AR in Education Market - Key Trends and Drivers Summarized
How Is AR Revolutionizing Educational Experiences?
Augmented Reality (AR) is rapidly transforming the educational landscape by enhancing traditional learning methods with interactive, immersive experiences that engage students in entirely new ways. Unlike conventional education tools, AR brings abstract concepts to life by overlaying digital content onto the physical world, allowing students to visualize and interact with 3D models, simulations, and other virtual elements. This technology has proven particularly effective in subjects that require spatial understanding, such as anatomy, engineering, and geometry, where students can explore complex structures from multiple angles. AR's ability to merge the digital and physical realms not only makes learning more engaging but also caters to diverse learning styles, offering a hands-on, experiential approach that can be tailored to individual needs. As a result, AR is not just supplementing traditional educational methods but is redefining them, making learning more dynamic, interactive, and accessible to students across different age groups and disciplines.
What Technological Advancements Are Driving the Integration of AR in Education?
The integration of AR in education has been significantly accelerated by advancements in both hardware and software technologies. The widespread availability of smartphones and tablets equipped with advanced sensors and high-resolution cameras has made AR more accessible to educators and students alike. Additionally, the development of AR-specific educational platforms and applications, such as Google Expeditions and Merge Cube, has provided teachers with ready-made tools to incorporate AR into their curricula. These platforms offer a range of content, from virtual field trips to interactive science experiments, that can be easily integrated into classroom activities. Furthermore, advancements in AI and machine learning are enhancing the capabilities of AR in education, enabling more personalized learning experiences. AI-driven AR applications can adapt to the individual learning pace of students, providing real-time feedback and adjusting the difficulty level based on student performance. These technological innovations are not only making AR more versatile and effective in educational settings but are also lowering the barriers to adoption, allowing more institutions to incorporate AR into their teaching methods.
What Emerging Trends Are Shaping the Future of AR in Education?
Several emerging trends are shaping the future of AR in education, reflecting broader shifts in pedagogical approaches and technological innovation. One of the most significant trends is the growing emphasis on STEM (Science, Technology, Engineering, and Mathematics) education, where AR is being increasingly utilized to create immersive learning experiences that enhance student understanding of complex scientific concepts. Another trend is the integration of AR with gamification, where educational content is presented in a game-like environment, making learning more engaging and motivating for students. This approach is particularly effective in capturing the attention of younger learners who are accustomed to interactive digital environments. Additionally, AR is playing a crucial role in distance and remote learning, providing virtual hands-on experiences that are otherwise difficult to replicate outside of a traditional classroom. This has become especially relevant in the wake of the COVID-19 pandemic, which has accelerated the adoption of digital learning tools. The expansion of AR into lifelong learning and professional training programs is also noteworthy, as it opens up new opportunities for continuous education and skill development beyond formal schooling.
What Factors Are Driving Growth in the AR in Education Market?
The growth in the AR in education market is driven by several factors that are closely tied to technological advancements, changing educational paradigms, and evolving consumer expectations. Firstly, the increasing demand for personalized and adaptive learning experiences is pushing schools and educational institutions to adopt AR technologies that can cater to diverse student needs. Secondly, the rising investment in EdTech by governments and private organizations is fueling the development and deployment of AR tools across various educational settings. Thirdly, the shift towards digital and remote learning, accelerated by the global pandemic, has created a strong demand for interactive and immersive learning solutions, with AR emerging as a key enabler. Additionally, the growing focus on improving student engagement and retention rates is encouraging educators to explore innovative teaching methods, with AR being a prominent choice due to its ability to make learning more interactive and enjoyable. Furthermore, the expansion of AR applications into higher education and professional training programs is broadening the market's reach, attracting a wider audience beyond K-12 education. These factors, combined with ongoing technological innovations and a supportive regulatory environment, are driving the robust growth of the AR in education market.
SCOPE OF STUDY:
The report analyzes the AR in Education market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
End-Use (Higher Education, Primary & Secondary Education, K-12)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 137 Featured) -
- Aug That
- Blippar
- Chromville
- Curiscope Ltd.
- DAQRI
- EON Reality, Inc.
- GAMOOZ Interactive Solutions Pvt. Ltd.
- Google LLC
- InGage Technologies
- Magic Leap, Inc.
- Meta Company
- Popar
- QuiverVision Limited
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- Global Economic Update
- AR in Education - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Growing Adoption of Digital Learning Tools Spurs Growth in AR for Education
- Advancements in AR Technology Propel Innovation in Educational Content
- Here's How the Shift to Remote Learning Expands Addressable Market for AR Solutions
- Increasing Demand for Interactive Learning Experiences Drives AR Adoption
- Expansion of STEM Education Programs Strengthens Business Case for AR Integration
- Rising Investments in EdTech Accelerate Development of AR Educational Platforms
- Here's the Story: How Gamification in Education Is Shaping AR Use Cases
- Emergence of Mobile AR Applications Expands Market Opportunities in Education
- Growing Interest in Lifelong Learning Expands the Market for AR in Adult Education
- Need for Engaging Distance Learning Solutions Accelerates AR Integration
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World AR in Education Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for AR in Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 3: World 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
- TABLE 4: World Recent Past, Current & Future Analysis for Higher Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 5: World 6-Year Perspective for Higher Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 6: World Recent Past, Current & Future Analysis for Primary & Secondary Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 7: World 6-Year Perspective for Primary & Secondary Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for K-12 by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 9: World 6-Year Perspective for K-12 by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 10: USA Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 11: USA 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- CANADA
- TABLE 12: Canada Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 13: Canada 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- JAPAN
- AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 14: Japan Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 15: Japan 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- CHINA
- AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 16: China Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 17: China 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- EUROPE
- AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 18: Europe Recent Past, Current & Future Analysis for AR in Education by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 19: Europe 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
- TABLE 20: Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 21: Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- FRANCE
- AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 22: France Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 23: France 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- GERMANY
- AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 24: Germany Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 25: Germany 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- ITALY
- TABLE 26: Italy Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 27: Italy 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- UNITED KINGDOM
- AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 28: UK Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 29: UK 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- REST OF EUROPE
- TABLE 30: Rest of Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 31: Rest of Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- ASIA-PACIFIC
- AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 32: Asia-Pacific Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 33: Asia-Pacific 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
- REST OF WORLD
- TABLE 34: Rest of World Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 35: Rest of World 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
IV. COMPETITION
