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PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1648909

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PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1648909

Mobile Coupons

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Global Mobile Coupons Market to Reach US$1.6 Trillion by 2030

The global market for Mobile Coupons estimated at US$727.3 Billion in the year 2024, is expected to reach US$1.6 Trillion by 2030, growing at a CAGR of 14.6% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$199.0 Billion While China is Forecast to Grow at 19.4% CAGR

The Mobile Coupons market in the U.S. is estimated at US$199.0 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$242.5 Billion by the year 2030 trailing a CAGR of 19.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.3% and 13.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.5% CAGR.

Global Mobile Coupons Market - Key Trends & Drivers Summarized

Mobile coupons have revolutionized the way consumers engage with promotions and discounts, leveraging the ubiquity of smartphones and mobile apps to deliver targeted marketing messages. Unlike traditional paper coupons, mobile coupons are distributed digitally through SMS, email, mobile apps, and social media platforms. This digital format allows for greater flexibility, instant delivery, and real-time tracking of redemption rates. Retailers and brands can use mobile coupons to drive foot traffic to physical stores, increase online sales, and enhance customer loyalty. The integration of geolocation technology and personalized marketing strategies has further increased the effectiveness of mobile coupons in reaching and engaging consumers.

The technology behind mobile coupons includes various tools and platforms that enable businesses to create, distribute, and track coupons efficiently. Mobile coupon platforms often feature analytics capabilities that provide insights into consumer behavior, redemption patterns, and campaign performance. These insights allow marketers to refine their strategies and optimize the effectiveness of their promotions. Additionally, the use of QR codes and NFC technology in mobile coupons has simplified the redemption process, making it more convenient for consumers and reducing the likelihood of coupon fraud. The growing adoption of mobile wallets and payment apps has also facilitated the integration of mobile coupons into consumers' everyday shopping experiences.

The growth in the mobile coupons market is driven by several factors. The widespread adoption of smartphones and the increasing use of mobile apps for shopping and payments are major drivers. Advances in mobile marketing technologies, including geolocation and personalized targeting, have enhanced the ability of businesses to deliver relevant and timely coupons to consumers. The shift towards digital marketing and the growing importance of data analytics in shaping marketing strategies are also significant drivers. Additionally, the rise of e-commerce and the need for retailers to compete in an increasingly digital landscape have spurred the adoption of mobile coupons as a tool to attract and retain customers. The integration of mobile coupons with loyalty programs and mobile payment systems further enhances their appeal, making them a valuable component of modern marketing campaigns.

SCOPE OF STUDY:

The report analyzes the Mobile Coupons market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile Coupons)

Geographic Regions/Countries:

World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 55 Featured) -

  • Apple, Inc.
  • Google LLC
  • Bharti Airtel Ltd.
  • American Express Company
  • Alipay
  • Cumberland Farms, Inc.
  • LivQuik Technology (India) Pvt., Ltd.
  • Groupon, Inc.
  • Airship Group, Inc.
  • Bloomingdale's
  • Ibotta
  • CodeBroker
  • CityDeals
  • Honey Science LLC
  • JO-ANN STORES, LLC
Product Code: MCP13382

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Rise of Coupon Marketing Provides the Platform for the Growth of Mobile Coupons
    • Global Economic Update
    • World Shifts to an Endemic COVID-19 Strategy With Focus on Multilateral Approach to Managing Future Pandemics
    • War & Inflation Supersedes COVID-19 as Major Downside Risks for the Global Economy in 2022
    • Stubbornly High Inflation Set to Dampen Growth
    • Here's What's Causing the Current Spike in Inflation
    • Shaken by the War, Global Oil Prices Spiral & Feed Inflationary Pressures: Global Average Annual Brent Crude Oil Price (In US$ Per Barrel) for Years 2017 through 2022
    • War-Induced Commodity Price Increases & Broad Based Price Pressures Mark the Return of Global Inflation in 2022: Global Inflation Rates (In %) for the Years 2019 Through 2024
    • After the Pandemic, Global Economic Uncertainty Surges Amidst War, Inflation, Political Tensions & Supply Chain Disruptions Aggravated by China's Slowdown: World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2020, 2021, 2022 and 2023
    • Competition
    • Mobile Coupons - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
    • Overview of Mobile Coupons
    • Types of Mobile Coupons
    • Advantages of Mobile Coupons
    • Reasons for the Success of Mobile Coupons
    • Recent Market Activity
    • World Brands
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increased Investments in Loyalty Management Programs Opens New Opportunities for Implementing Mobile Coupon Strategy
    • Robust Spending on Building Customer Loyalty to Spur Increased Use of Mobile Coupons as an Integral Part of the Loyalty Management Strategy: Global Market for Loyalty Management (In US$ Million) for Years 2021, 2023 and 2025
    • Ubiquitous Smartphone Ownership & Their Growing Use for Shopping to Spur Growth in the Market
    • Healthy Demand for Smartphones Creates a Parallel Opportunity for Mobile Coupon Marketing: Global Shipments of Smartphones (in Million Units) for 2020 through 2025
    • Smartphone Usage Presents Increased Growth Opportunities
    • Robust Growth of E-Commerce & M-Commerce Catalyzed by the Pandemic to Spur Growth in the Market
    • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
    • Retail M-Commerce Sales as % of Retail E-commerce Sales Worldwide for the Years 2016, 2018, 2020 & 2022
    • Pandemic Fast Forwards eCommerce Growth
    • Higher Redemption Rate Than Traditional Coupons Drive the Popularity of Mobile Coupons
    • Increased Opportunities for Personalization Spur Adoption of Mobile Coupons
    • Here's How AI is Transforming Coupon Marketing
    • AI: A Boon for Coupon Marketing Campaigns
    • What Does it Take to Develop a Successful Mobile Coupon Strategy?
    • Mobile Coupon Strategy
    • Location-based Mobile Coupons Help Increase in-store Traffic
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Mobile Coupons Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Coupons by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Mobile Coupons by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Mobile Coupons by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 5: USA Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 6: USA Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • CANADA
    • TABLE 7: Canada Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 8: Canada Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • JAPAN
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 9: Japan Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 10: Japan Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • CHINA
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 11: China Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: China Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • EUROPE
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 13: Europe Recent Past, Current & Future Analysis for Mobile Coupons by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 14: Europe Historic Review for Mobile Coupons by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 15: Europe 15-Year Perspective for Mobile Coupons by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
  • FRANCE
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 16: France Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: France Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • GERMANY
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 18: Germany Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Germany Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • ITALY
    • TABLE 20: Italy Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Italy Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • UNITED KINGDOM
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 22: UK Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: UK Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • SPAIN
    • TABLE 24: Spain Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Spain Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • RUSSIA
    • TABLE 26: Russia Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Russia Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF EUROPE
    • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Rest of Europe Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • ASIA-PACIFIC
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Coupons by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 31: Asia-Pacific Historic Review for Mobile Coupons by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 32: Asia-Pacific 15-Year Perspective for Mobile Coupons by Geographic Region - Percentage Breakdown of Value Revenues for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
  • AUSTRALIA
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 33: Australia Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 34: Australia Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • INDIA
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 35: India Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: India Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • SOUTH KOREA
    • TABLE 37: South Korea Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 38: South Korea Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF ASIA-PACIFIC
    • TABLE 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 40: Rest of Asia-Pacific Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • LATIN AMERICA
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 41: Latin America Recent Past, Current & Future Analysis for Mobile Coupons by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 42: Latin America Historic Review for Mobile Coupons by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Latin America 15-Year Perspective for Mobile Coupons by Geographic Region - Percentage Breakdown of Value Revenues for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 44: Argentina Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Argentina Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • BRAZIL
    • TABLE 46: Brazil Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Brazil Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • MEXICO
    • TABLE 48: Mexico Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Mexico Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF LATIN AMERICA
    • TABLE 50: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Rest of Latin America Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • MIDDLE EAST
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 52: Middle East Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Middle East Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
  • AFRICA
    • Mobile Coupons Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 54: Africa Recent Past, Current & Future Analysis for Mobile Coupons by Segment - Mobile Coupons - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Africa Historic Review for Mobile Coupons by Segment - Mobile Coupons Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR

IV. COMPETITION

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