PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1655557
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1655557
Internet Protocol Television (iPTV)
Global Internet Protocol Television (iPTV) Market to Reach US$93.4 Billion by 2030
The global market for Internet Protocol Television (iPTV) estimated at US$66.5 Billion in the year 2024, is expected to reach US$93.4 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2024-2030. Subscription-Based IPTV, one of the segments analyzed in the report, is expected to record a 6.6% CAGR and reach US$54.2 Billion by the end of the analysis period. Growth in the Subscription-Free IPTV segment is estimated at 4.9% CAGR over the analysis period.
The U.S. Market is Estimated at US$18.3 Billion While China is Forecast to Grow at 5.4% CAGR
The Internet Protocol Television (iPTV) market in the U.S. is estimated at US$18.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$14.5 Billion by the year 2030 trailing a CAGR of 5.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.5% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.
Global Internet Protocol Television (IPTV) Market - Key Trends & Drivers Summarized
What Is IPTV and How Does It Change the Viewing Experience?
Internet Protocol Television (IPTV) is a system where television services are delivered using the Internet protocol suite over a packet-switched network such as a LAN or the internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content (such as a TV channel) almost immediately. This technology enables a more customized and interactive user experience compared to conventional TV broadcasting technologies such as broadcast TV, cable TV, and satellite TV. IPTV not only offers high-definition (HD) television service but also provides a plethora of multimedia services such as Video on Demand (VoD), live TV, and interactive TV (iTV).
How Are Technological Advancements Enhancing IPTV Services?
Technological advancements are significantly enhancing IPTV by improving the service delivery and viewer experience. The integration of high-speed internet connections and advanced network technologies has allowed IPTV services to provide seamless, high-quality video streaming without interruptions typically associated with buffering. The advancement in compression technology, such as H.265, helps in transmitting HD content efficiently over the internet, which is crucial for maintaining the quality of service in IPTV. Moreover, innovations like cloud DVR allow users to record their favorite shows without the need for a physical DVR at home. The rise of smart TVs and mobile devices that support IPTV apps and services enables viewers to watch their favorite shows anytime and anywhere, adding to the flexibility and appeal of IPTV services.
What Trends Are Influencing the IPTV Industry?
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Global Economic Update
- Internet Protocol Television (iPTV) - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- 2. FOCUS ON SELECT PLAYERS
III. MARKET ANALYSIS
IV. COMPETITION
