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PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1662253
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1662253
Near Field Communication Enabled Handsets
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PAGES: 274 Pages
DELIVERY TIME: 1-2 business days
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Global Near Field Communication Enabled Handsets Market to Reach 6.1 Billion Units by 2030
The global market for Near Field Communication Enabled Handsets estimated at 2.4 Billion Units in the year 2024, is expected to reach 6.1 Billion Units by 2030, growing at a CAGR of 16.9% over the analysis period 2024-2030.
The U.S. Market is Estimated at 628.5 Million Units While China is Forecast to Grow at 22.6% CAGR
The Near Field Communication Enabled Handsets market in the U.S. is estimated at 628.5 Million Units in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 1.5 Billion Units by the year 2030 trailing a CAGR of 22.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.3% and 14.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.2% CAGR.
Global Near Field Communication Enabled Handsets Market - Key Trends and Drivers Summarized
Near Field Communication (NFC) technology, evolving from Radio Frequency Identification (RFID) roots, has become a staple in modern mobile devices, revolutionizing how transactions and digital interactions occur across numerous industries. NFC enables devices, such as smartphones and payment terminals, to communicate when placed in close proximity, streamlining processes in personal banking, shopping, and daily digital interactions. This technology's growing integration into mobile handsets underscores its pivotal role in the digital age, making transactions not only faster but also more secure and convenient for users.
NFC's standout attribute is its robust security framework, which is crucial for mobile payments. By employing dynamic encryption, each NFC transaction is uniquely secure, making payment details hard to intercept or duplicate. Technologies like Apple Pay enhance this security through tokenization, where actual bank details are replaced with randomly generated numbers to ensure sensitive data is neither stored on the device nor shared during transactions. Moreover, transactions require user authentication (e.g., fingerprint or facial recognition), adding an extra layer of security. NFC is also favorably compared to EMV (Europay, MasterCard, and Visa) technologies, known for secure chip card payments. Unlike EMV, which requires inserting a card into a reader, NFC enables contactless interactions by merely tapping a device over an NFC-enabled terminal, offering a faster and equally secure alternative suitable for high-traffic retail settings.
The proliferation of NFC technology is driven by its integration into user-friendly platforms like Android and iOS, each supporting NFC with varying degrees of functionality. Android has embraced NFC since version 2.3.3, supporting multiple NFC modes essential for modern mobile commerce, such as peer-to-peer sharing and card emulation. Conversely, iOS introduced NFC functionality with more restrictions in iOS 11, limiting operations to reading pre-formatted data and excluding features like writing to NFC tags or performing card emulation, which Android supports. The broader adoption of NFC is fueled by its convenience in mobile payments, enhanced user experience through simple device interactions, and a growing demand for contactless operations, particularly highlighted during the COVID-19 pandemic. Beyond consumer electronics, NFC's applications extend to healthcare, smart home technology, logistics, gaming, and automotive industries, demonstrating its versatility and increasing importance in a connected, digital-first world.
SCOPE OF STUDY:
The report analyzes the Near Field Communication Enabled Handsets market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Segment (Near Field Communication Enabled Handsets)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Select Competitors (Total 43 Featured) -
- Blackberry Limited
- Broadcom Corp.
- HTC Corporation
- Huawei Technologies Co. Ltd.
- Infineon Technologies AG
- Lenovo
- LG Electronics
- Nokia Corporation
- NXP Semiconductors NV
- Samsung Electronics Co., Ltd.
- Sony Mobile Communications Inc.
- STMicroelectronics NV
- ZTE Corporation
Product Code: MCP-7852
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Global Economic Update
- Near Field Communication Enabled Handsets - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Contactless Payments Propel NFC Handsets into the Mainstream
- IoT Expansion Drives Adoption of NFC Technology in Smart Devices
- Mobile Wallet Usage Surge Strengthens Business Case for NFC-Enabled Handsets
- Enhanced Security Protocols Generate Demand for Secure NFC Transactions
- Digital Identity Solutions Expand Addressable Market for NFC Technology
- Consumer Demand for Quick Service Transactions Accelerates NFC Integration
- Retail Innovation Throws the Spotlight On NFC for Enhanced Shopping Experiences
- Smart City Initiatives Propel Growth in NFC-Enabled Public Services
- Healthcare Applications Strengthen Market Opportunities for NFC in Medical Devices
- Evolving Payment Infrastructure Throws the Spotlight On NFC Compatibility
- Inter-device Connectivity Trends Propel NFC Use in Consumer Electronics
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Near Field Communication Enabled Handsets Market Analysis of Annual Sales in Thousand Units for Years 2015 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
- TABLE 3: World Historic Review for Near Field Communication Enabled Handsets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- TABLE 4: World 15-Year Perspective for Near Field Communication Enabled Handsets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 5: USA Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 6: USA Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- CANADA
- TABLE 7: Canada Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 8: Canada Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- JAPAN
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 9: Japan Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 10: Japan Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- CHINA
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 11: China Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 12: China Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- EUROPE
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 13: Europe Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
- TABLE 14: Europe Historic Review for Near Field Communication Enabled Handsets by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- TABLE 15: Europe 15-Year Perspective for Near Field Communication Enabled Handsets by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
- FRANCE
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 16: France Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 17: France Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- GERMANY
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 18: Germany Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 19: Germany Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- ITALY
- TABLE 20: Italy Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 21: Italy Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- UNITED KINGDOM
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 22: UK Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 23: UK Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- SPAIN
- TABLE 24: Spain Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 25: Spain Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- RUSSIA
- TABLE 26: Russia Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 27: Russia Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- REST OF EUROPE
- TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 29: Rest of Europe Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- ASIA-PACIFIC
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
- TABLE 31: Asia-Pacific Historic Review for Near Field Communication Enabled Handsets by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- TABLE 32: Asia-Pacific 15-Year Perspective for Near Field Communication Enabled Handsets by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
- AUSTRALIA
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
- TABLE 33: Australia Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 34: Australia Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- INDIA
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
- TABLE 35: India Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 36: India Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- SOUTH KOREA
- TABLE 37: South Korea Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 38: South Korea Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- REST OF ASIA-PACIFIC
- TABLE 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 40: Rest of Asia-Pacific Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- LATIN AMERICA
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
- TABLE 41: Latin America Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
- TABLE 42: Latin America Historic Review for Near Field Communication Enabled Handsets by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- TABLE 43: Latin America 15-Year Perspective for Near Field Communication Enabled Handsets by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
- ARGENTINA
- TABLE 44: Argentina Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 45: Argentina Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- BRAZIL
- TABLE 46: Brazil Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 47: Brazil Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- MEXICO
- TABLE 48: Mexico Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 49: Mexico Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- REST OF LATIN AMERICA
- TABLE 50: Rest of Latin America Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 51: Rest of Latin America Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- MIDDLE EAST
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
- TABLE 52: Middle East Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2024 through 2030 and % CAGR
- TABLE 53: Middle East Historic Review for Near Field Communication Enabled Handsets by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- TABLE 54: Middle East 15-Year Perspective for Near Field Communication Enabled Handsets by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
- IRAN
- TABLE 55: Iran Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 56: Iran Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- ISRAEL
- TABLE 57: Israel Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 58: Israel Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- SAUDI ARABIA
- TABLE 59: Saudi Arabia Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 60: Saudi Arabia Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- UNITED ARAB EMIRATES
- TABLE 61: UAE Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 62: UAE Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- REST OF MIDDLE EAST
- TABLE 63: Rest of Middle East Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 64: Rest of Middle East Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
- AFRICA
- Near Field Communication Enabled Handsets Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
- TABLE 65: Africa Recent Past, Current & Future Analysis for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets - Independent Analysis of Annual Sales in Thousand Units for the Years 2024 through 2030 and % CAGR
- TABLE 66: Africa Historic Review for Near Field Communication Enabled Handsets by Segment - Near Field Communication Enabled Handsets Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2015 through 2023 and % CAGR
IV. COMPETITION
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