PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1731089
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1731089
Global In-Vehicle Infotainment Market to Reach US$37.3 Billion by 2030
The global market for In-Vehicle Infotainment estimated at US$20.0 Billion in the year 2024, is expected to reach US$37.3 Billion by 2030, growing at a CAGR of 10.9% over the analysis period 2024-2030. Integrated Head Units Component, one of the segments analyzed in the report, is expected to record a 12.2% CAGR and reach US$11.0 Billion by the end of the analysis period. Growth in the Heads-Up Displays Component segment is estimated at 12.2% CAGR over the analysis period.
The U.S. Market is Estimated at US$5.5 Billion While China is Forecast to Grow at 14.9% CAGR
The In-Vehicle Infotainment market in the U.S. is estimated at US$5.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$7.8 Billion by the year 2030 trailing a CAGR of 14.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.8% and 9.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.6% CAGR.
Global In-Vehicle Infotainment Market - Key Trends & Drivers Summarized
Why Is In-Vehicle Infotainment at the Center of Automotive Digital Transformation?
In-vehicle infotainment (IVI) systems have evolved from basic radio units into sophisticated digital platforms that integrate entertainment, navigation, communication, and connectivity features into a unified dashboard experience. These systems are increasingly viewed as a critical component of the modern vehicle, offering both convenience and differentiation in a highly competitive automotive market. Driven by consumer expectations for always-on connectivity, seamless smartphone integration, and personalized content delivery, IVI platforms have become a key focus for automakers looking to enhance user experience and brand value.
The integration of infotainment with vehicle telematics, voice assistants, and cloud-based services reflects a broader shift toward connected car ecosystems. IVI systems now enable real-time traffic updates, predictive navigation, media streaming, and access to vehicle diagnostics and over-the-air updates. As vehicles become extensions of consumers’ digital lives, the demand for intuitive interfaces, high-resolution touchscreens, and personalized content delivery is reshaping the design and capabilities of infotainment solutions across segments-from compact cars to luxury EVs.
How Are Technological Innovations Advancing IVI Capabilities and Architecture?
Technological innovation is playing a pivotal role in enhancing the functionality, interactivity, and intelligence of in-vehicle infotainment systems. High-performance multicore processors, advanced GPUs, and automotive-grade system-on-chips (SoCs) are enabling complex tasks such as 3D navigation, AI-based voice control, and real-time system diagnostics with minimal latency. Operating systems like Android Automotive OS and custom Linux-based platforms are increasingly being adopted to offer flexibility, app ecosystems, and seamless integration with third-party services.
Voice recognition, gesture control, and haptic feedback are becoming standard in premium IVI models, allowing for safer and more immersive interaction while driving. The rise of 5G connectivity is further enhancing data-intensive features like HD video streaming, cloud gaming, and real-time vehicle-to-everything (V2X) communication. Augmented reality heads-up displays (AR HUDs), AI-powered personalization, and modular software-defined dashboards are also reshaping how infotainment content is delivered and consumed within the vehicle. These technologies are transforming IVI systems into dynamic, upgradable platforms that evolve over the vehicle’s lifecycle.
Which Market Segments and Regions Are Fueling Demand for IVI Systems?
Premium and mid-range vehicle segments continue to drive the most demand for advanced infotainment features, especially in electric vehicles (EVs), luxury sedans, and SUVs. EV manufacturers are leading in infotainment innovation, using large-format touchscreens, OTA software updates, and real-time energy management interfaces to offer a fully digital driving experience. Mass-market automakers are also incorporating simplified IVI solutions with smartphone mirroring (e.g., Apple CarPlay, Android Auto) to meet growing consumer expectations for connectivity at all price points.
Geographically, North America and Europe are established leaders due to early adoption of connected car technologies, strong automotive OEM networks, and regulatory mandates related to driver distraction and safety. Asia-Pacific is the fastest-growing region, with China, Japan, and South Korea at the forefront of integrating infotainment into both conventional and electric vehicles. The expansion of 4G/5G networks and rising demand for tech-enabled mobility in India and Southeast Asia are also opening new opportunities for IVI system penetration in emerging markets.
The Growth in the In-Vehicle Infotainment Market Is Driven by Several Factors…
It is driven by the rapid digitalization of vehicles and the growing demand for immersive, connected, and personalized driving experiences. The increasing reliance on mobile ecosystems and digital assistants has made seamless smartphone integration and cloud-based services essential components of IVI platforms. Technological advancements in AI, voice recognition, and software-defined vehicles are enabling greater interactivity, automation, and system intelligence within the infotainment environment.
The rise of electric and autonomous vehicles is further catalyzing the development of next-generation IVI architectures that support advanced driver interaction, real-time diagnostics, and continuous feature updates via OTA. Additionally, regulatory requirements around driver safety and infotainment system usability are shaping the design of more intuitive and distraction-free interfaces. The shift toward modular hardware and open software ecosystems is empowering automakers to differentiate offerings and extend system lifecycles through continuous upgrades. As automotive OEMs increasingly view infotainment as a strategic value-add, these factors collectively ensure robust, sustained growth in the global in-vehicle infotainment market.
SCOPE OF STUDY:
The report analyzes the In-Vehicle Infotainment market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Component (Integrated Head Units, Heads-Up Displays, High-End DSPs & GPUs, Operating Systems, Connectivity Modules, Sensors, Other Components); Connectivity (GPS, Wi-Fi, Bluetooth); Propulsion (ICE, Electric); Application (Navigation, Virtual Personal Assistant, App Store, Music, Rear Seat, Other Applications); End-Use (Passenger Cars, Light Commercial Vehicles, Heavy Duty Trucks, Buses & Coaches, Off-Road Vehicles)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Select Competitors (Total 34 Featured) -
TARIFF IMPACT FACTOR
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APRIL 2025: NEGOTIATION PHASE
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