PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1739361
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1739361
Global Pet Tech Market to Reach US$19.0 Billion by 2030
The global market for Pet Tech estimated at US$8.8 Billion in the year 2024, is expected to reach US$19.0 Billion by 2030, growing at a CAGR of 13.7% over the analysis period 2024-2030. Tracking Equipment, one of the segments analyzed in the report, is expected to record a 12.0% CAGR and reach US$7.0 Billion by the end of the analysis period. Growth in the Monitoring Equipment segment is estimated at 14.7% CAGR over the analysis period.
The U.S. Market is Estimated at US$2.3 Billion While China is Forecast to Grow at 13.0% CAGR
The Pet Tech market in the U.S. is estimated at US$2.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.0 Billion by the year 2030 trailing a CAGR of 13.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.4% and 12.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.2% CAGR.
Global Pet Tech Market - Key Trends & Drivers Summarized
Why Is Pet Tech Transforming the Way Owners Monitor, Engage With, and Care for Their Pets?
Pet tech-an emerging sector at the intersection of consumer electronics, wearables, and animal health-is reshaping the pet care landscape through smart devices that enhance how owners monitor, feed, train, and interact with their animals. With pets increasingly viewed as family members, owners are seeking solutions that offer the same digital convenience, data-driven insights, and health optimization previously reserved for humans. From GPS trackers and automatic feeders to health monitoring wearables and AI-enabled cameras, pet tech devices are redefining the standards of modern, connected pet parenting.
Growing urbanization, longer work hours, and pet humanization trends have elevated demand for remote monitoring, behavioral analytics, and real-time notifications. Devices that provide insights into a pet’s activity levels, eating patterns, or even emotional states are gaining traction among working professionals and tech-savvy households. With companion animals playing a larger role in emotional wellness and lifestyle routines, pet tech is emerging not as a luxury but as a digital extension of responsible pet care.
How Are Technological Innovations in IoT, AI, and Sensors Powering the Next Wave of Pet Tech Devices?
Technological advancements in low-power IoT, sensor miniaturization, and AI analytics are catalyzing rapid innovation in pet tech. GPS and RFID-based smart collars now come embedded with geofencing, health tracking, and temperature alerts, enabling proactive intervention for lost pets or health abnormalities. AI-powered cameras with motion detection, pet facial recognition, and two-way communication allow owners to interact with pets remotely, while also monitoring behavior and safety in real-time.
Health-focused devices such as wearable biometric trackers and smart litter boxes are collecting data on heart rate, respiratory patterns, sleep cycles, urination, and defecation, providing early warnings for potential illnesses. Integration with mobile apps enables seamless syncing of this data with veterinary platforms, supporting preventive care and medication compliance. Voice assistants like Alexa and Google Home are also being integrated into pet tech ecosystems for hands-free control. These capabilities are turning pet tech from a novelty into a critical tool for wellness, behavior correction, and personalized care routines.
Which User Segments and Pet Categories Are Fueling Global Demand for Smart Pet Devices?
Millennials and Gen Z pet owners, who are digital natives and heavily invested in lifestyle personalization, are the primary adopters of pet tech products. This demographic tends to prioritize convenience, data transparency, and emotional engagement, making them more inclined to adopt subscription-based services, app-integrated devices, and smart home-compatible pet solutions. Dual-income households and pet parents with travel or long working hours also seek automated care options like smart feeders and activity cameras.
Dogs account for the largest share of the pet tech market, especially in wearable and GPS tracking categories, followed by cats in the smart litter and feeding automation space. Specialty pets such as rabbits, birds, and reptiles are beginning to see niche device innovation, though the market remains fragmented. North America leads the market, driven by premium spending and early tech adoption. Europe follows closely with a focus on pet wellness and eco-conscious device design. Asia-Pacific, particularly China, Japan, and South Korea, is witnessing a surge in pet tech startups and urban pet care applications.
What Is Driving Long-Term Growth and Strategic Differentiation in the Pet Tech Market?
The growth in the pet tech market is driven by lifestyle digitization, growing veterinary awareness, and rising consumer willingness to invest in pet comfort and safety. As urban dwellers seek deeper engagement with their pets amid busy schedules, devices that offer real-time updates, remote interaction, and health insights are being seen as essential rather than optional. The rise in chronic pet illnesses and aging animal populations is also creating sustained demand for diagnostic and tracking tools.
Strategically, manufacturers are integrating ecosystem thinking-offering bundled services such as tele-veterinary consultations, cloud-based health records, and AI-driven behavioral analytics. Partnerships with veterinary networks, insurance firms, and e-commerce platforms are expanding product reach and customer education. Open API architectures are enabling cross-device communication, facilitating smart home integration. As the convergence of human-grade tech and animal care continues, the pet tech market is poised to become a major vertical in the global consumer IoT landscape.
SCOPE OF STUDY:
The report analyzes the Pet Tech market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product (Tracking Equipment, Monitoring Equipment, Entertainment Equipment, Feeding Equipment, Other Products); Application (Pet Healthcare, Pet Owner Convenience, Communication & Entertainment, Pet Safety); End-User (Household, Commercial)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 42 Featured) -
TARIFF IMPACT FACTOR
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APRIL 2025: NEGOTIATION PHASE
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JULY 2025 FINAL TARIFF RESET
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