PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1753238
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1753238
Global Water Scooters Market to Reach US$2.9 Billion by 2030
The global market for Water Scooters estimated at US$2.0 Billion in the year 2024, is expected to reach US$2.9 Billion by 2030, growing at a CAGR of 6.4% over the analysis period 2024-2030. Underwater Water Scooters, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$1.7 Billion by the end of the analysis period. Growth in the Water Surface Water Scooters segment is estimated at 8.3% CAGR over the analysis period.
The U.S. Market is Estimated at US$543.6 Million While China is Forecast to Grow at 9.8% CAGR
The Water Scooters market in the U.S. is estimated at US$543.6 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$587.0 Million by the year 2030 trailing a CAGR of 9.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.2% and 6.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.2% CAGR.
Global "Water Scooters" Market - Key Trends & Drivers Summarized
Why Are Water Scooters Gaining Momentum in the Personal Mobility and Leisure Space?
Water scooters, also known as personal watercraft (PWC), are rapidly evolving from niche recreational devices into mainstream mobility options in aquatic tourism, water sports, and coastal transport. With rising global interest in outdoor adventure and leisure sports, these sleek, engine-powered vehicles offer a thrilling yet accessible experience for enthusiasts of all ages. Unlike boats or jet skis that require more extensive licensing and maintenance, modern water scooters are compact, user-friendly, and increasingly affordable, allowing a wider consumer base to explore lakes, rivers, and coastal areas without specialized skills or infrastructure.
The rise in domestic tourism and nature-centric recreation post-pandemic has significantly increased demand for individual watercraft as people seek safe, open-air entertainment alternatives. Resorts, marinas, and coastal tour operators are expanding their fleets to include water scooters as a way to attract adventure-seeking travelers. Younger consumers, drawn by the blend of high-speed excitement and Instagram-worthy experiences, are driving rental volumes in tourist hotspots. Moreover, urban waterfronts are being developed with recreational zones where electric or hybrid water scooters are being trialed as short-distance transport options, particularly in canal-rich cities or eco-tourism developments.
How Are Technology and Design Trends Shaping the Water Scooter Market?
Technology is playing a central role in shaping the next generation of water scooters, enhancing safety, performance, sustainability, and user experience. Modern scooters are being designed with GPS integration, smartphone connectivity, and even AI-assisted navigation to provide riders with real-time feedback, performance tracking, and location data. This is especially important for rentals, where operators need to monitor usage, ensure compliance, and retrieve assets easily. Safety innovations such as automatic engine cut-offs, stability control, and geofencing features are now commonly integrated, helping both beginners and professionals operate confidently.
Electrification is emerging as one of the most disruptive trends in the sector. As environmental regulations tighten and coastal authorities impose restrictions on fuel-powered engines, electric water scooters are gaining popularity for their silent operation, zero emissions, and low maintenance. These models appeal to eco-conscious consumers and resort operators looking to align with sustainability goals. Lightweight materials like carbon fiber composites are being used to reduce drag and improve maneuverability, while modular battery systems are enabling longer rides and quicker turnarounds between uses. Visual design is also being prioritized-with sleek aesthetics, customizable skins, and ergonomic builds contributing to stronger consumer appeal and brand differentiation.
What Market Segments and Business Models Are Fueling Growth Worldwide?
The water scooter market is being shaped by both B2C and B2B segments, each fueling growth through unique drivers. On the consumer side, increasing disposable incomes and an appetite for novel recreational experiences are leading to direct purchases of personal watercraft, especially among younger demographics in coastal and lake regions. Compact, foldable, or inflatable designs are expanding urban storage and portability options, making them attractive even to apartment dwellers and frequent travelers. Meanwhile, digital retail channels and influencer-driven promotions are making water scooters more visible and desirable to broader audiences.
From a business perspective, rental fleets at resorts, amusement parks, and cruise lines are rapidly incorporating water scooters as high-yield equipment with relatively low operational costs. Tour operators offer guided scooter expeditions, often combining snorkeling or sightseeing with scooter rentals, creating bundled experiences that enhance tourist engagement. In Asia-Pacific and Europe, coastal cities are exploring regulated water scooter sharing models similar to urban e-scooters, aimed at connecting waterfront attractions and easing congestion on pedestrian paths. Industrial and security applications are also emerging, where modified scooters serve in patrol, rescue, or maintenance operations in ports and marinas. These diverse applications are expanding the addressable market well beyond traditional leisure buyers.
The Growth in the Water Scooters Market Is Driven by Several Factors…
The growth in the water scooters market is driven by several factors including rising recreational water activity participation, evolving tourism trends, and technological innovations. A key driver is the increasing popularity of adventure tourism and personal outdoor leisure, particularly among millennials and Gen Z consumers. The demand for individual, motorized mobility on water is outpacing that of group-based watercraft due to the autonomy, speed, and novelty that water scooters offer. Additionally, expanding coastal tourism infrastructure-especially in Southeast Asia, the Mediterranean, and the Caribbean-is boosting the deployment of rental fleets and water scooter-based excursions.
Technological enhancements such as electric propulsion, smart control systems, and portable design are attracting new consumer segments and reducing barriers to ownership. Environmental regulations banning two-stroke marine engines in many regions are accelerating the shift toward cleaner, electric alternatives, prompting both manufacturers and users to upgrade. From a business standpoint, the scalability and profitability of rental models are encouraging investment from tourism operators, beach clubs, and hotels. Seasonal demand spikes are also being addressed through lightweight, modular scooters that can be easily transported and stored. Finally, increased safety regulations and equipment standards are boosting consumer confidence and paving the way for broader market adoption across both recreational and functional waterway applications.
SCOPE OF STUDY:
The report analyzes the Water Scooters market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Vehicle Type (Underwater Water Scooters, Water Surface Water Scooters); Propulsion Type (Fuel Operated Water Scooters, Battery Operated Water Scooters); Application (Personal Application, Commercial Application, Other Applications)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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